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Transformations of the Radio - Essay Example

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Transformations of the Radio

Fortanale and Mills further insisted that because of this incident in the broadcasting industry, the music producers, and music co-creators tried to branch away from the broadcasting industry since they think that this particular commerce is costing them more than it is doing them the benefits of promoting their craft to the public. As a result to this, the networks in radio broadcasting tried to fix the issue through giving particular promotional offers to assure that the producers of music get the viable value that they are worth as a partner of the broadcasting industry. Through allowing them the best chance to access public appreciation for their music through direct promotional approaches to the business the broadcasting industry was able to insist that using their services of promotion and marketing would give better chances for musicians and composers to make the society realize about their art and be appreciated for what they do while gaining the profit that they deserve for the work that they do. But as noted, the revolution of the communication systems that humans perceive to have a great impact on their lives never ceases to evolve. Later on, as the intention to listen and be served with the right music people want to hear comes into a larger public concern, the human society is now more interested in having the music they want to hear right at the click of their fingertip giving way to the chances of producing online based stations that are now flooding in the Internet.6 Likely, the advancement of communication technology aided by the Internet has opened doors for the public to have an immediate source of music choices that they ought to have. These choices are practically served through several websites where users are given better chances of choosing what ...Show more

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The writer of the essay "Transformations of the Radio" suggests that transformation of radio towards a more sophisticated system of airing news and music towards the different parts of the world as established signal reaches creates a conventional sense of being a part of a modern system of linkage…
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