This essay "Effect of the media, TV advertising and commercials to individual, families and to society" outlines the changes that media and advertisement industry has brought to our society. To improve the body image, teenagers go fasting getting into unhealthy cycle of malnutrition, anemia and become an open field for attacking diseases. At the same time, young men devote their focus on a well-built, athletic body to make their mark in the female arena, and in the world at large. Both these pressures hardly give the youngsters any time for their intellectual or educational development. All advertised images of men and women are full of perfectly shaped bodies, drooled over by the lesser fortunate mortals. The average viewer watches 400 to 600 advertisements every day and this enormous amount of messaging can create a permanent mindset. Fatty foods are shown with awfully thin bodies triggering off a confused and strange eating tendency among the really younger sets.
Acceptance of violence, almost expecting it, is another tendency that is unhappily growing among viewers. Children are becoming more and more bloodthirsty. Recent media story about a TV game where the little viewer had to blow up President Kennedy’s head was an ultimate example of the horrifying intellectual bankruptcy. Children know all names in the TV game world, but cannot recognize the next-door kid, as they hardly play in the open. Perhaps a positive and encouraging, almost ethical approach is necessary for TV to make the right impact on viewers.