We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Permission marketing is intrusive advertising: The issues surrounding junk mail and Spam - Essay Example

Comments (0) Cite this document
Summary
This essay describes the usage of the Spam in the advertisement. Proponents of permission-based emails argue that the receiver can simply hit the delete button or use an opt-out option listed in the electronic advertisement if they do not want to view the email…
Download paper
GRAB THE BEST PAPER
Permission marketing is intrusive advertising: The issues surrounding junk mail and Spam
Read TextPreview

Extract of sample
Permission marketing is intrusive advertising: The issues surrounding junk mail and Spam

This essay "Permission marketing is intrusive advertising: The issues surrounding junk mail and Spam" outlines different arguments and points of view on the usage of spam as a form of advertising. If the old adage ‘time is money’ is correct, then stolen time is stolen money. The theft of a few seconds will not cause a person to lose their livelihood but that is similar to saying stealing one item from a chain store won’t bankrupt the company. Wrong on a small scale is still wrong. Spammers may argue that junk mail does not have the same effect as stealing because there is an opt-out option choice on the email, but the time spent reading, following the link and then the steps necessary to stop the spam is time lost. Multiply that 30 seconds of effort by 100’s of spam emails and that is significant money stolen from an individual and/or their employer. “European regulators have moved to adopt what is commonly known as opt-in anti-spam rules that prohibit e-mail marketers from sending promotions to individuals without their prior consent. Lawmakers in the U.S. have expressed a preference for the "opt-out" method where the onus is put on individual users to let companies know that they do not wish to receive spam” (Rhode, 2003). Adopting Opt-in anti-spam email rules worldwide would limit spam messages, perceived or otherwise, as the consumer would have to make a deliberate choice to receive company generated email. The loss of time and irritation to this point of time is reason enough to enforce stricter spam laws by employing the opt-in rule for email. ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Permission marketing is intrusive advertising: The issues surrounding Essay”, n.d.)
Retrieved from https://studentshare.net/media/313845-permission-marketing-is-intrusive-advertising-the-issues-surrounding-junk-mail-and-spam
(Permission Marketing Is Intrusive Advertising: The Issues Surrounding Essay)
https://studentshare.net/media/313845-permission-marketing-is-intrusive-advertising-the-issues-surrounding-junk-mail-and-spam.
“Permission Marketing Is Intrusive Advertising: The Issues Surrounding Essay”, n.d. https://studentshare.net/media/313845-permission-marketing-is-intrusive-advertising-the-issues-surrounding-junk-mail-and-spam.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Ethical issues surrounding children advertising
Ethical choices are not always in black and white; there are the choices in gray area that need a bit of cognitive thinking in understanding them. Telling the whole truth in the advertisements is not right but to partially cover up just the part of the truth.
15 Pages(3750 words)Essay
Spam (Computing)
Strictly speaking, permission based email advertising refers to email from a business that the recipient has done business with but may not have specifically asked for emails from that business. “92 percent considered unsolicited commercial e-mail from a sender they don't know as spam, while 32 percent said that unsolicited commercial e-mail from a sender they've already done business with is spam” (Dean, 2003).
6 Pages(1500 words)Essay
Lyme Disease and How the Immune System Responds
The most important organism of this genus is Borrelia Burgdorferi. The organism is transferred to the humans by the bite of ticks. This disease has been considered as the most common disease transferred by ticks so far. The signs and symptoms of the disease are divided into early and late.
8 Pages(2000 words)Research Paper
First Amendment Protection for Spam
According to them, the Congress must pass on legislation to chop off the amount of spam. 2 Spam messages are used to flood e-mailboxes, all over the internet. They sell everything that can be from sex to education. It is communicated with the internet users either by sending bulk of mails or through the posting of newsgroups, carrying to the internet mailing list.
25 Pages(6250 words)Essay
Affect of junk food advertising on children
Junk food is something that children love to eat everyday. Children are always given instructions about not to eat junk food in bulk or more frequently to which some would listen and some may not. Kids who cannot control eat outside home frequently the junk food are prone to the risk of diseases like Cardiovascular-CVD, etc.
6 Pages(1500 words)Essay
Current issues in advertising (Marketing communications)
One such issue therefore chosen for this paper is of database marketing and how the same poses as an important subject of interest for one and all. There are a number of challenges that arise in the wake of managing the database
4 Pages(1000 words)Essay
Junk 'mail' - nuisance or opportunity
“Irrelevance remains a major problem…consumer feedback is plain: ‘Send me something I’m interested in, or shut up” (Thorpe, 2008, p.38). Junk mail
2 Pages(500 words)Essay
Should junk food advertising (advertising food with high sugar/fat/salt content) be banned in Australia
This is one of the fundamental reasons outlined by this paper why junk food advertising targeted towards children should be banned. Besides contributing to the risk in children’s health, junk food advertising also exploits children as majority of
7 Pages(1750 words)Essay
Report (addressing the key issues surrounding financial and marketing applications of management information system
Increasing the efficiency of existing processes and / or enabling entirely new processes are sure ways of transforming a business (Laudon & Laudon 2010). This can be achieved by integrating computer systems with business processes and the objectives of a
6 Pages(1500 words)Essay
Marketing junk food to children
Couric through the film Fed Up also claims that consumption of the junk food also enforces one to spend a lot of time in exercising. Thus, it is as a result of the consumption of junk foods that most
1 Pages(250 words)Essay
Let us find you another Essay on topic Permission marketing is intrusive advertising: The issues surrounding junk mail and Spam for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us