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The Effects Of Music/Sounds On Advertising A Brand/Logo - Essay Example

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The Effects Of Music/Sounds On Advertising A Brand/Logo

This essay "The effects of music/sounds on advertising a brand/logo" outlines the purpose and role of music in commercials, how it triggers our emotions and creates a solid connection with a brand. The music/sound is a significant milestone in the marketing communications philosophy and is sure to become a hit in the years to come if the same is not the case in the present era.
The management style of any sports is such that it has to take care of not only the players and officials who are involved in the game but also the various stakeholders, advertisers, affiliates and a number of other agents who are entailed with it in one way or the other. The sports board thus is an influential authority which governs the rights of staging any activity under its auspices as well as looking after the financial aspects related with the events and the salaries of the players and officials. The sports board minces its money from the different television channels and advertising groups which place in-stadia advertisements and billboards to get the message through to the right target audiences at the most cost efficient rate possible. For this these advertisers buy space in bulk even before a particular sports event or tournament is staged. Television channels give a lot of their budget to the sports board so that the television rights could be granted to the same. This includes the territorial as well as terrestrial rights issues which have to be taken care of by the sports board and its relevant authorities. ...Show more


This essay describes the role of music in the advertisement. Effect that can be had from these music/sounds is that they build a solid and heartwarming relationship with the consumers and hence the rapport is rock solid when it comes to the potential users of the brand…
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