This essay "Effect of Colour on Advertising" outlines the usage of colors in different commercials and how it works. Also, it describes what a particular colour means. What colours have you chosen to use as marketing resources? What were the reasons for choosing the particular? Was it for the reason that you liked those certain colours, or did you have a certain marketing message that you wanted to pass on? Whereas visual application is a significant consideration, your colour choices might be giving a precise message to the market which you wish to target. Are you sure you recognize what kind of message it is that you want the viewer to get? You'd be sensible to consider o the subject of the psychology of colour when mapping out your marketing plan. Be it business card, catalogue or other marketing material, you'll have to choose colours for it. Colours not only improve the look of the item -- they also manipulate our behaviour. The colours that are chosen should reflect the interest of your target population. Pepsi uses the blue colour to symbolize your as Pepsi is knows as the choice of the next generation. IBM’s blue colour reflects its target market’s electrifying personality, as they are most them are corporate clients.
Market researchers have found out that impulsive shopper buy more dark colours, while traditional shopper prefer colours like light blue, so here it can be said that Pepsi adheres by this research and uses a tranquilizing blue colour, which is like by both, the impulsive shopper as well as the traditional one.