StudentShare solutions
Triangle menu

Analysis of the Pepsis and Bacardi Limons Advertisement - Essay Example

Not dowloaded yet

Extract of sample
Analysis of the Pepsis and Bacardi Limons Advertisement

This "Analysis of the Pepsi’s and Bacardi Limon’s Advertisement" essay outlines differences between two drinks' ads. The first advertisement carefully projects the image of Pepsi as a fun drink that all members and all age groups enjoy. The men hold Pepsi bottles, as also the girls. The pepsi bottles in the picnic box further heighten the impression that it’s a drink meant for outings and is even better than beer. Another significant detail is the Pepsi icon in the shape of a ball, where the text states: “it’s the cola”, further reinforced by the football nearby on the picnic table, which further heightens the impression that this is a drink associated with fun and games. The heart shaped carving on the tree with “Pepsi and BBQ” engraved within it is a useful little detail that implies Pepsi is made for such outdoor occasions. The second advertisement is set in a bar/disco/party setting, which conveys an impression that the drink belongs in a more adult, sensual setting. The words in the advertisement convey the mood: “Mischievous, mixable, magical”. This is substantiated by the image of the sexy woman reflected in the glass of the man who holds it, implying that it’s the drink that has brought her into the palm of his hand – a magical experience. The use of mirrors, the shiny clean bar, the sparkling crystal bottles and glasses, all contribute to the impression of a magical kind of dating environment, where the drink appears to be the prop that aids the man in capturing the woman he desires. ...Show more

Summary

This essay describes advertisings for drinks, the first is for Pepsi and the second is for Bacardi Limon. The first advertisement carefully projects the image of Pepsi as a fun drink that all age groups enjoy. This perception is heightened by the picnic setting where everyone is having a good time…
Author : adamslottie
Analysis of the Pepsis and Bacardi Limons Advertisement essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Analysis of the Pepsis and Bacardi Limons Advertisement"
with a personal 20% discount.
Grab the best paper

Related Essays

Analysis of an Advertisement
The author shows the main features and the additional services that are offered by the new technological advancement in the mobile telephony of the iphone. Among the features in display include text and multimedia messages sending and reception, extra large memory phonebook, audio as well as video player, sending and receiving of electronic mails.
4 pages (1000 words) Essay
Analysis of an Advertisement
It has been noted that The Apple Company has been on the fore front in the promotion and the advancement of the initially invented devices. This process of advancement is expected to render a remarkable improvement on the efficiency of communication as well as the other information access tasks
3 pages (750 words) Essay
Advertisement analysis
However, men do not care much what diet is appropriate for their health. This Bulletin is specifically aimed at men to increase on the sale of vegetable and fruits as well as increase the sale of the Bulletins. Men like things that
3 pages (750 words) Essay
Advertisement Analysis
ntroduction of a new product in the market or increase awareness of an existing item in the market, advertisement is the correct and effective channel to use. Advertisement has significant roles both to the consumer and to the producer. For effective advertisement strategies,
2 pages (500 words) Essay
Analysis of an Advertisement
Moreover, advertisers are finding a new trend to bring controversies that are perceived to be unethical by using taboo and thought provoking words and images. This paper will discuss the unethical nature of adverts and consumer response to
3 pages (750 words) Essay
Analysis of an advertisement
The background shows a forest setup while snow indicates the season and preferred market destination. The dark color is used to indicate quality as black is directly linked with elegance. The essay will focus on the target market and at
3 pages (750 words) Essay
Advertisement Analysis
fined as a means of communication intended for marketing in which the target consumers are persuaded, encouraged or manipulated for the producers’ benefit. In as much as advertising is allowed and is very necessary, this century has seen advertisements take up forms which can
5 pages (1250 words) Essay
Advertisement Analysis
The means of mass media communication are multiple and with the continuous improvement in the level of market competition, it can be rather stated that innovation has formed a major part
5 pages (1250 words) Essay
Advertisement Analysis
s looks at the way the ads were composed and presented relative to the message that they wanted to convey and the target audiences and markets for the smart watches. The two ads differed in terms of their emphasis, one on features and the prominent use of Google software, and
5 pages (1250 words) Essay
Cannery Row Advertisement Analysis
The ad chosen is for Cannery Row, an advert dated 15th April 2013 and posted on the internet and depicts an image of three children who are playing on a white sand shore. The children are alone, but a woman’s photo has been blatantly imposed from the top. The text “Cannery Row; Stay and Play here” appears on top and at the bottom.
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation