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1936 Coca Cola Print Advertisement - Essay Example

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This essay describes the Coca Cola's advertisement in the modern era of the ad. The advertisements produced during 1920’s and 1930’s are mostly dominated by male creations since the orientation during this time comes with the masculine complexity towards femininity…
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1936 Coca Cola Print Advertisement
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1936 Coca Cola Print Advertisement

This "1936 Coca Cola Print Advertisement" essay outlines the characteristics and peculiarities in the advertisement industry in the 1920's-1930. The image of this particular advertisement seems to show an opposition of the trend happening at that time. It was bold enough to create an image that women were still capable to do the things that ought to do during this time. The good point about this is that they slowly introduced safety and slowly erased fear in the majority of the women population. The concept of a male-dominated society was not taken for granted as the poster was created. An image of a male opera conductor was included to convey an equal treatment between the two genders. The male object indicates the importance of men in the slow liberation of women in the society. It provides a clear intention of making masculine concept bold and important in producing the advertisements. Looking at the totality of the printed advertisement and comparing it with the printed advertisements of the contemporary era, it can be seen that there are more similarities in conveying information and catching attention. Both eras use colorful schemes that were important to catch the attention of persons passing by. The bright color schemes and hues were an upgrade of the old version of black and white advertisements. The incorporation of worded information is still being used to provide information to most individuals. These are primarily helpful in clarifying doubts about the message that might be drawn from the image alone. ... Read More
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