Advertisers and network agencies have their own agenda regarding television content in terms of attracting homogenous groups of viewers together to understand a product or brand identification. Cultural symbols are being presented within these messages that are a part of programming and narrativised. The inherent or learned cultural codes within people of different demographics help to identify with content and make sense of not only the flow of ideas and images, but to somehow make sense of the self in the process. Williams’ views are directly related to cultural dimensions in the viewer and seem to represent an accurate view of flow and interpreting value through presentation and contemporary output.
Evolution of television
Cultural codifications: Inherent or learned processes that help viewers make sense of themselves. Consider the evolution of television. In 1953, the Butterball turkey is introduced. In 1954, Swanson advertises its first television dinner on The Milton Berle Show (Lempert 2002). In 1962, Pepsi creates Diet Pepsi (Lempert). Advertising in television has ingrained many of the different cultural codes that are used today in making sense of life, in a sense finding commonality with others based on lifestyle elements.