This essay stresses that the advertisement targets all groups of persons on each. The advertisement focuses on the young, old, not so young and the not so old people reading the advertisements. The advertising shown above is typical of bandwagon advertising. Under this type of advertising, the advertising is geared towards enticing the prospective client to go along with what the majority of the group, community, or society is engaging in – drinking a can of ice-cold coke. This researcher closely identifies with the product. This researcher always drinks a minimum of one bottle of coke each day. There are no traces of race –bias or race discrimination in the Coke advertisement. Likewise, there are no traces of race –bias or race discrimination in the Coke advertisement. In addition, there are no traces of class–bias or class discrimination in the coke advertisement. A coke can is shown on side of a coke refrigerator or cooler. The advertisement is does not contain word or written message to indicate the benefits of patronizing (drinking) a coke product.
This paper makes a conclusion that the coke advertisements on a Coke refrigerator is very effective in generating more sales. Advertising increases on coke product sales. The toulmin style of argumentative essay clearly shows all aspects of the making a good argumentative paper. Indeed, advertising increases the desire to buy coke products when compared to coke products stocked inside an advertisement-free white painted refrigerator.