Advertising and its Effects on Childhood Obesity - Research Paper Example
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Extract of sample Advertising and its Effects on Childhood Obesity
This essay "Childhood obesity affected by advertising" outlines the connection between junk food advertisement and the level of children obesity. Young children are easily hooked when a product is displayed with the endorsement of role models or cartoon characters that they literally worship. For children who are not keen about cartoons, there are advertisements that portray peers of their own age, which is something that no child can resist following. Advertisements achieve success in their mission of penetrating children’s most basic desires. On the flipside, a child who has to grow strong with lots of physical activity gets relegated to the menial position of a couch potato and in the bargain compromises his or her potential for proper development and becomes obese. Considering the case of children that fall in the age group of 6-11, 22% of Mexican American kids are found to be overweight, 20% African American kids and 14% of non-Hispanic White kids also fall under the same category. “The childhood obesity epidemic is a serious public health problem that increases morbidity, mortality, and has substantial long term economic and social costs. The rates of obesity in America’s children and youth have almost tripled in the last quarter century. Approximately 20% of our youth are now overweight with obesity rates in preschool age children increasing at alarming speed. According to the Centers for Disease Control and Prevention, the prevalence of obesity has more than doubled among children ages 2 to 5 (5.0% to 12.4%) and ages 6 to 11 (6.5% to 17.0%)”
This essay describes the impact of the advertisement of the junk food on the eating disorders among kids. Eating junk food can lead to obesity in humans, and this is especially so in the case of children, to whom physical activities and healthy diet at early stages of life matters a lot…
The most important factor that promotes such unhealthy dietary habits among the children is the exposure of high-calorie food on the television. There is a strong relationship between unhealthy food advertisement and increasing obesity among children.
Obese children are at increased risk of emotional problems and also prone to having suicidal tendencies. It is observed that obese children have a comparatively lower health-related quality of life than children who have a normal weight. Some of the studies have also proved an association between child obesity and adult morbidity and mortality.
Even though there has been a lot of studies conducted in the past which relates obesity with the abnormal food intake or poor diet (Styne, 2005), a genetic factor such as a metabolic disorder (Roth et al., 2004), or the leptin deficiency and the use of steroids (Link et al., 2004); the major causes of obesity is still uncertain because each individual has different capacity of burning calories (Jebb & Prentice, 1995).
decreased advertising leads to reduced consumption levels and vice versa (Saffer, 1996). Another argument that clearly indicates the existence of a relationship between advertisement and consumption rates is the reduction in consumption levels on implementation of advertisement bans (Bang, 1998).
With increasing rates of obesity in the current society, it becomes necessary to establish the ways in which excessive time spent watching television. It is evident that exposure to too much food adverts on the television encourages the intake of high calorie foods which appear commonly on adverts.
In the United States of America, greater than 9 million children and adolescents above the age of 6 years are suffering from the problem of obesity. These statistics reveal the intensity of the issue and thus explains the fact that effective and strong measures are needed to overcome childhood obesity.
Childhood obesity results in adverse effects for the young until they grow to adulthood, such as the early onset of a multitude of physiological problems, and the psychological effects of loss of self-esteem and public ridicule. The future of obese children is bleak, given conventional realities. The whole seriousness of obesity is not recognized.
The obesity is a problem that is global – in England, the rate of childhood obesity tripled between the years of 1982 and 2003, while a third of Canadian kids between the 2 and 11 are overweight. It is a matter of an imbalance in energy expenditure – too many calories coming into the body without enough going out.
Obesity “has become a major problem in many countries, and it is even expected that in the USA, average expectancy will soon begin to drop sharply for the first time in 200 years because of an epidemic of obesity” (ADMC, n.d.). Obesity has many negative
With the emergence of portable technological gadgets like smart phones, laptops, and tablets, the amount of physical activity has also been greatly reduced. Now children prefer to stay inside their homes, watching television or
5 pages (1250 words)Research Paper
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