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The Soda Pop Board of America Advertisement - Essay Example

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The Soda Pop Board of America Advertisement

This "The Soda Pop Board of America Advertisement" essay outlines the peculiarities of the food ad. This particular advertisement selected also understands that individuals who are attracted to notions of family experience a variety of sociological rituals inside the home. The rituals are “the cultural values of a community that offer predictability, and provide important avenues for expression of identity and culture” (Leeds-Hurwitz 2002:34). This advertisement depicts a mother that is abundantly satisfied with her child, who is pictured to her right with a glowing smile. By using the bottle of soda within the ad along with the notion that cola helps lead to a better life, the advertisers recognize the ritual of dining together with family-oriented buyers and play on these lifestyle elements. Serving food and family time together, as only two examples, are rituals that hailed from this particular time period, such as timing family dinner for service the moment the breadwinner father figure returns. By utilizing the mother in this advertisement, it clearly illustrates the role of the woman as caretaker and links baby health and well-being with cola consumption. Determining what type of beverage or foodstuff to serve the child is a ritualistic aspect of life and duty in this particular time period where the advertisement was launched. This advertisement also appeals to elements of this culture in which uncertainty is not tolerated when it relates to family roles and the familial structures that guide lifestyle principles....
ining what type of beverage or foodstuff to serve the child is a ritualistic aspect of life and duty in this particular time period where the advertisement was launched. Culturally, this advertisement also appeals to elements of this culture in which uncertainty is not tolerated when it relates to family roles, gender roles, and the familial structures that guide lifestyle principles. Uncertainty avoidance occurs when individuals will not accept high uncertainty, ambiguity or lack of structure at home or in the professional environment. People in “uncertainty accepting cultures” are more tolerant of conflicting opinion and have fewer rules” (Donnison 2008:17). During this period, the household roles were clearly identified and social backlash occurred when a mother stepped out of the caretaker role to explore personal desires or a career. The advertisers understand the cultural need for structure and use cola as a psychological motivator to ensure that the primary concern of a mother, her child’s needs and happiness, receive considerable attention and certainty. At this period, as already identified, there was much social inequality that still exists today. “Social inequality is a fundamental predictor of virtually all social processes and a person’s position in this system is the most consistent predictor of his or her behaviour, attitudes, and life choices” (sociologyindex.com 2011: 1). In this advertisement, the child is depicted as healthy and attractive in measurement to other children. By illustrating an individual that clearly hails from a very modest home environment and impressing the notion of a more affluent child, the cola manufacturer also maintains the ability to somewhat deceive the reader who is looking for someone to give her life ...Show more

Summary

This essay describes the Soda Pop Board of America advertisement an organization that existed to ensure consumer demand was increased on cola products. In the 1950s, young adults were inundated with advertising that spelled out the importance of family values, in all varieties of mass media…
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The Soda Pop Board of America Advertisement essay example
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