From the discussion it is clear that YouTube is a social media platform with a massive number of users. YouTube website allows the sharing of videos where users can upload, view and share videos. Individuals, other organizations, media corporations like BBC and CBS upload videos on YouTube and offer some of their material via the site, as part of the YouTube partnership program.This paper highlights that the success and dominance of YouTube social media platform emanates from various strong features that it possesses. YouTube videos are available in a range of quality levels and users can actually upload videos up to 15 minutes each in duration. In addition, users can upload videos of duration up to 12 hours in length. The videos are very highly accessible as users have the ability to view its videos on web pages outside the site. Nielsen observes that there are about 100 million videos on YouTube (Funk 3). Moreover, users of YouTube social media platform can view the videos on YouTube in different ways including the common anaglyph for achieving the 3D effect. Additionally, the YouTube Flash player displays stereoscopic content interleaved in rows, columns or a checkerboard pattern, anaglyph, or side-by-side for a better view. Indeed, the interface of the YouTube website is available with locally available. Most importantly, YouTube is available in most countries in the world hence a wide network.
This paper will address the strong and weak features of YouTube social platform. It will equally highlight the history, success, or failure of other companies or users experience on using the Social Media Platform. Moreover, it will denote the typical demographic of users on Platform…
announced its decision to purchase the video sharing site (Noguchi and Goo). With homemade videos, movies, TV shows and music videos found on the site, many media outfits feel that YouTube is a foe that could siphon off their audiences. Because of this, many TV companies have requested the removal of some shows in order to reassert their control over their audience.
With the growing rise in technological advancements, it is quite clear that the modes of communications have equally increased. Indeed this has affected our way of living in different ways positively and negatively. Social media platform entails web-based and mobile technologies that turn communication into social interactions.
At the same time, social media, with all its profound benefits, has brought about negative consequences. Social media has been flagged as a potential threat if used inappropriately. Issues of privacy, unnecessary information, negative influence, devaluation of human values are some of the negative issues associated with social media.
Previously, the firms used to promote their products and services through broadcast media like television, radio or newspaper. But the present scenario is as such that these traditional modes of marketing are not going to work anymore. The companies are now going for social media marketing.
The Internet has also changed how people do business. This is because nowadays it is easy to transact via the Internet without having to travel to the location of the business. For example, with the Internet, it is possible for an individual to shop online as well as order products and pay online without necessarily having to travel.
Before, the internet users didn’t have much opportunity to post their videos online. But after YouTube’s launch in 2005 the users got ample opportunity to express their videos online. Thus YouTube received greater popularity among the internet users. Any person can view videos at YouTube without registration but a person can post videos only if he is a registered user.
Interviews with marketing and public relations professionals were also undertaken to support the literature. The findings suggest that successful social media marketing is transforming relationships and brands in the fashion industry through closer interaction and
I have to search for information when handling my class assignment or when doing my personal studies and I apply the use of Apps such as Google search, Opera Mini, Bing and U.C Browser to browse some study topics. I use my Smartphone for texting a minimum of
The main reason for the event was to provide a platform for upcoming artists to perform and access the competitive music industry. Six acts performed and, therefore, they received adequate popularity and access to reputable music labels. The management of the