This essay stresses that social media provides a platform where the users share what is in their mind freely and even engage in debates and information exchange. Having airports being on social media will therefore mean that the users of the different social media who will view the business page will be able to freely air their comments, grievances and views about the airport. This therefore provides free branding exercise and ideas for the airport. It is also ensure that the airport continues to improve their business and venture by acting on the advice and criticism they are being given. This will also provide a competitive edge over the other airports that are not in the social media in terms of ideas, products, services and even further market venturing techniques including marketing strategies to attract investors, donors and more customers.
This paper makes a conclusion that according to the Airline Social Media Outlook Report of 2012 which surveyed 55 airports, it is evident that the airports spend very few hours on social media (hence missing out on the benefits mentioned above or failing to reap all the benefits), they also allocate very little of their budget to social media spending annually, the airports just use the social media for branding and customer service and minimal marketing. Based on the major benefits provided above and even those that are termed as too minor and have not been discussed above, the airports management and administration in general should consider changing the above survey to make a difference to their business organization.