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Fashion Media and Communication - Essay Example

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Fashion Media and Communication

The essay "Fashion Media and Communication" explores the media and communication in fashion. Essentially, for my investigation, I’ve decided to focus on the dazed vision described as the “in house video arms”. Notably, dazed vision came to being in December 2012. Most notably, the Vise Media; a globally recognized digital media; acquired the British style bible i-D. It is worth noting that this move took the online world by storm and established a new experience in the digital communication through video-driven experiences. Apparently, this innovation was brought about to counter the changes experienced in the young fashion industry. In addition to that, the fashion industry has been crowded with more than enough outdated media used in communicating with the consumers. Notably, the new launches thus demonstrate how the media landscape is radically reshaped each day by the dynamics of the internet. Furthermore, these dynamics have modified the content and how it is being advertised to the targeted consumers.It is important to note that the industry, especially the fashion industry, have to change their ways of staying competitive in the market. On the same point, this competition has therefore brought about innovation in a manner that the most innovative company attracts both the investors and the large base of customers. On the contrary, there are several important factors that can be used to give a detailed definition of the dazed vision, namely. Statistical evidence shows that by the year 2017. ...Show more

Summary

The essay analyzes Fashion Media and Communication. Evidently, the fashion and the media industry have over the recent years taken a leap from just an art to business circles. On the same point, it has in every way modified itself to make the necessary improvement as an industry…
Author : maritzarolfson
Fashion Media and Communication essay example
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