This essay describes the role and the importance of the usage of the proper language in advertising. It is important to understand that advertisement will always take place through a media, which can either be a television, the internet, radios, or even word of mouth and flyers. …
This essay "Advertising language" outlines the importance of the language in advertising in order to achieve the objectives of an advertisement. An advertiser, on most occasions will try to develop an advertising message that has the capability of attracting the attention and interest of the target customer. One of the major characteristics of an advertising language is the use of simple words to pass the message. As noted earlier, one of the major functions of an advertisement is providing information for purposes of attracting customers, and exploiting the market under consideration (Lescano, 2930). On this basis, a simple type of advertisement is required for purposes of arousing the interest and attention of the audience under consideration. This simple advertisement will also make it possible for the target market to easily remember the message passed. On this note, the use of a simple language will achieve this objective. Lescano (2930) further goes on to denote that in developing a simple language, the first step an advertiser has to conduct is to use oral and popular language.
The second step in this process is the use of few letters, as well as single syllable words to develop a message. The following is an example of a an advertisement for a microwave oven developed by use of simple English (Lescano, 2930),
“It was impossible to believe it.,
Until I gave it a try., I am totally impressed.,
You gotta have to try it,
You will love it”
Looking at the words in this advertisement, we can denote that they are oral, and very simple. ...
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The problem is that most of the advertising messages kindle the consumers to consider the object advertised as an absolute necessity. The three main points covered in the essay are the enormous growth of the Arab media, the amount spend for advertising in the Middle East every year and the cultural influences of the ads on the citizens.
In the Hispanic population living in the United States, English advertisements is seen as not accommodating, yet is somewhat positive if the listener has linguistic insecurity. Spanish advertisements have the opposite effect – they are accommodating, yet are somewhat negative for those with linguistic insecurity.
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Globalization and integration of markets speed up the development of new, transnational advertising frameworks. Countries which used to be isolated from the rest of the world can no longer resist the pressure of information and communication interventions.
This is evident in the current advertising roles that represent men and women as celebrities to attract more viewers and therefore, generate sales and profits. The ads also promote a new sense of comprehending gender roles in a society that is increasingly becoming addicted to hype and fame and thus discarding the conventional culture of respectability that valued women.
This doe not mean that they are not able to communicate but our development has allowed for a unification of actions on a global scale that would have not been capable by other species (Trask, 2007). Human beings have the most developed form of communications systems in the world and the foundation of this is the language that they use to transmit their messages.
As the competition for man's attention arises, advertisement of mobile phones has propagated rapidly. Hence, as a mobile phone user myself, my attention was drawn to two of the latest commercials of mobile phones, each from the above-mentioned mobile phone manufacturers.
long with the rigorous need to critically analyze different methods by which the language is used as a tool to control the customer’s awareness (Wheeler, 2011).
Therefore it has become the most important need of the hour for the buyers and consumers to know the poles apart