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Creating Successful Ads - Essay Example

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Creating Successful Ads

In the wake of health concerns over the rising number of children fighting obesity, Meltz (2007), has proposed that it is possible for companies to promote their junk foods but still hold on to the spirit of public health promotion. He explains about a case in a movie, where children are being advised to exercise, however, in a much as this may seem to be a right step, the effect would still die as soon as the hype in the movie dies down. In this case, there is a need for companies to adopt strategies that have lasting impacts on children and other consumers while making their promotions. If children and other consumers can be educated effectively on the dangers of some of their lifestyle and health habits they can make informed choices on the products they purchase in order to maintain their health. Some of the strategies that companies should think about are introducing health programs in schools and learning institutions where they can talk to children and parents about the need to maintain healthy lifestyles for their children and other people in the society. This will also be an essential point form them to meet their customers and promote their junk foods. In fact, successful products promotion is best done when it involves personal selling and other approaches that involve direct contact between companies and their clients. According to Meltz, involving Shrek on behalf of the government agency in the movie was an important step in helping children understanding the importance of exercises. ...Show more


This essay "Creating Successful Ads" deals with advertising issues. As the author puts it, advertising is an important activity that is prominent in the business field, where it is used to create awareness, persuade and remind consumers about certain products in the market. …
Author : dstehr
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