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The sexual objectification of women in advertising - Essay Example

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Author : gbradtke

Summary

This essay describes how the women portrayed in the advertisements of different magazines and TV. A full century has passed from the time Esquire magazine was started. But, there doesn’t seem to be much change in the way the advertising world view women…

Extract of sample
The sexual objectification of women in advertising

This "The sexual objectification of women in advertising" outlines the issue of gender inequality and the image of women as a sexual object ad. Ads are great, in several senses. They are one amongst the rarely thriving creative fields in the society. They make us smile and forget our problems through their imaginative rosy world. But, sadly a great proportion of ad directors simply believe they can sell their product only by portraying a woman sexually. The history of this notion started way back from the days of Esquire magazine and several others like the "Play Boy" continued on their footsteps. The copy writer turned editor of the Esquire magazine initially started to feature the petty girls and the pin up models to satisfy the male ego. They were in a crucial state to produce a magazine which attracts men. They used strong sarcasm under the cover of humour against the growing women power in the late 20's. Men who lost their jobs to the ever increasing women flock, found solace in such magazines. Everything from the cooking talent of women to their housekeeping norms were strongly criticized in the Esquire (Breazael, 2003). The magazine simply represented the mainstream idea of "Why don't these women keep quiet and let men manage the world?" in every bit. Several women groups stood up strongly against them. In fact the magazine was forced to keep their views under elite cover, mostly because of the rising feminist groups. There doesn’t seem to be much change in the way the advertising world view women. ...
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