This "Visual analysis of an advertisement" essay outlines the purpose of the image and its message of the Barnardo’s social campaign. The message of this image is straightforward and is embedded in the message at the top, right-hand corner which reads, “Abuse through prostitution steals children’s lives.” A young girl sits next to an older man in a situation that denotes child abuse and prostitution. The message of the image is to end child prostitution, trafficking and abuse by preventing and restoring the stolen childhood. The campaign with the visual was launched worldwide, intended for a global audience since child prostitution and trafficking is a global experience that happens everywhere (Aldrich, 2003). The image relates to the mindset of everyone, since even those who don’t have children were once children, and it is sad to imagine getting robbed of one’s innocence and childhood. By appealing to the emotions of the audience, the visual seeks to bring attitude change in the audience. Neutral colors are used to give the visual a lifeless effect to the look of the young girl (Aslam, 2006). The image shows a young girl with an aging face and a middle-aged man lying next to her. The aging and lifeless effect of the image means that the abuse of the young children through prostitution makes the children lifeless as a result of being abused by older men since her childhood. Furthermore, the child has a very distressing facial expression that shows the traumatic impact child prostitution has on the children.
This essay describes a visual analysis of the Barnardo’s image used in their social campaign. This visual analysis seeks to explore visuals used to forward different social constructs in the society with a view to understanding their purpose, arguments, and motivations…
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