Earned media are used by a large number of companies to promote their brand. The best and most favorite thing about earned media is that it's cost free. Earned media can help promote a project by taking in the most little effort. (Ransom, 2012)
There are several ways in which earned media can be used effectively. On Facebook, a page of the product can be made. In this way, people will get to know more about the product and how great it works. Moreover, there can be quizzes functioned by the product. People will find it interesting to share it on their profiles. These quizzes can reflect their personalities, so their friends will be looking at them too.
Furthermore, an account on Snapchat will be able to post updates regarding the product on daily basis. This will provide the customers a chance to know about the new updates about the product and their new prices as well.
An application can also be made. This application will provide the latest updates regarding the Uber company. The application can be readily available on play store so that android and ios users can easily download it. The application will be downloaded free of cost. Uber company can also provide daily horoscope. This will attract a large number of people as people are curious to know more about themselves. People might even share it with their friends. In this way, the friends will not only know about the horoscope but will also get to know about the company.
Ransom, V. (2012). 3 Easy Ways to Grow Earned Media. Mashable.