StudentShare solutions
Triangle menu

The impact of tobacco advertising on the females - Essay Example

Not dowloaded yet

Extract of sample
The impact of tobacco advertising on the females

This warmer weather will likely to prompt smokers to go outside frequently to other areas if indoor smoking laws are tight. Sex appeal, independence, fashionableness, adventure, and affluence are identified as themes found in female-targeted cigarette advertising. The advertisement of cigarettes smoked by women only gave women a sense of liberation, exclusivity, and equality. In late 1960s, initial advertising campaigns of Virginia Slim included claims that there is a cigarette for women only. This is the slim cigarette made just for only women, who is tailored slim than the fat cigarettes smoked by men. In 1969, John Landry argued that early ideas if a thin cigarette did not gain positive response as per market respondents. It rather worked well when they added the idea of female orientation. In the analysis of competition on female oriented cigarette, advertising hit the market in 1968, just as the women liberation was entering the national consciousness (Barnard, 1998). The positioning cigarettes specifically for today have liberated women who have unique swing image. It has been documented that tobacco advertising is targeting women, but less has been discovered how the needs satisfaction messages effectively promote smoking to women. The documents from the tobacco industry provided an opportunity on examining the industry’s process of developing cigarette advertising for women. The industry identified this in a research in 1980 as a salient to women of life experiences and different ages. Marketing of Satin was tested to compete in the growing market of educated and working women who smoked slim cigarette. The response to this brand of cigarette received a very...
This essay "The impact of tobacco advertising on the females" outlines the connection between commercials of cigarettes and the level of smoking among women. It has been documented that tobacco advertising is targeting women, but less has been discovered how the needs satisfaction messages effectively promote smoking to women. The documents from the tobacco industry provided an opportunity on examining the industry’s process of developing cigarette advertising for women. The industry identified this in a research in 1980 as a salient to women of life experiences and different ages. Marketing of Satin was tested to compete in the growing market of educated and working women who smoked slim cigarette. The response to this brand of cigarette received a very positive response. Satin was positioned in that it could communicate to homemakers and working people that they need time for themselves to relax and foster themselves by smoking satin cigarettes. The women were also, sharing the need for escapism, private, and self indulgence (Burns, 2010). According to research conducted by Lorillard in 1981, test market respondents on satin appealed to desire to relax with a cigarette, desire to pamper individual, sensuous nature of a woman, and suppressed dream of relaxing in luxury. It was also noted that, advertisements which involves women in fantasy of escape from life’s problems with a little self indulgence which seem to be striking a nerve. This is most dangerous with focus groups especially with older women. ...Show more

Summary

This essay describes the impact of the tobacco advertising on the consumers. Promotion of tobacco products is in two perspectives; growing argument for its regulation as part of global tobacco control efforts and its economic importance to the tobacco industry. …
Author : ccorkery
The impact of tobacco advertising on the females essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The impact of tobacco advertising on the females"
with a personal 20% discount.
Grab the best paper

Related Essays

The impact of tobacco smoking on the academic performance
The impact of tobacco smoking on the academic performance of the students from Queen Mary University 1st Author Name Affiliation Address e-mail address ABSTRACT This study investigates the role that smoking of tobacco plays in poor performance of students in Queen Mary University.
6 pages (1500 words) Essay
Argumentative essay on cigarette advertising
However, cigarettes owing to its detrimental effects on human health respective corporations have resulted to using fallacies that have easily and cunningly twisted minds of their users and even recruiting more people. It is surprising how global community despite having adequate information concerning this product mostly end up ensnared by fake tactics of the malicious corporations.
5 pages (1250 words) Essay
Tobacco Control Programme
Then it goes on to explain the tobacco consumption status in England with emphasis on consumption among young people 11-15 years old. It then gives out the salient features about the Tobacco Control Programme and its effect on the control of consumption among the 11-15 years old.
12 pages (3000 words) Essay
EU ban on Tobacco advertising
The issue is that the European Union have precised that the advertising of tobacco should not be allowed. Opposition is against the advertisements trying to portray smoking as safe or as a representation of masculinity. They do not do any good except for giving misleading claims and leaving a bad impact on the young and pure minds youth.
8 pages (2000 words) Essay
Impact of Advertising on Tweens
Bergler (1999)comments that bans are ineffective as ads only influence market share. Another idea regarding bans is that they could be circumvented by other forms of advertising. (Moore & Lutz, 2000). Older/ younger differ in comprehension of ad intent. The opponents of advertising claim that ads make children materialistic, it stifles creativity fosters conflict between parents and their children, develops cynical attitudes.
5 pages (1250 words) Essay
Advertising: The Violation of Business and Media Ethics
The author describes the problem that a significant percentage of advertisements not only directly violate established media and corporate ethics but have a discernibly negative impact upon the society. Given the inextricable relationship between media and business, a number of ethical concerns, primarily revolving around advertising emerge.
14 pages (3500 words) Essay
Ethical Marketing and Tobacco Advertising
television commercials, posters, promos, etc). This makes marketers as influential beings as they can attract and persuade individuals of different generations and ages to
16 pages (4000 words) Essay
INFLUENCE OF INTERVENTION ON MEDIA RELATING TO TOBACCO CONTROL ISSUES IN INDIA
Moreover, it is estimated that over 80% of these deaths will be coming from low- and middle-income countries (WHO, 2008). If this trend is not abetted, then by
59 pages (14750 words) Essay
Drugs, Alchohol and tobacco
99). Nevertheless, by the same principles, patterns of behaviour that most people regard as ‘bad habits’, such as drinking, smoking, and taking drugs, eventually become diseases. Why do addicts keep on abusing drugs, alcohol, and tobacco? The answer is this:
10 pages (2500 words) Essay
Tobacco advertising should be banned
Tobacco consumption forms a high rank of consumers in the United Kingdom. Comparative analysis shows that young generation in Europe smoke much more than people in America and it is clear
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation