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The impact of advertisement on female customers in Doha - Research Paper Example
This essay describes how the advertisement influenced the consumers’ behavior of female in Doha. In the recent past, there is an increasing intensity of the number of advertisement used by business organizations in commercial undertakings across Qatar…
This "The impact of advertisement on female customers in Doha" essay outlines the effect of an ad on the society. According to Brooks (2008), recent trends in Doha’s advertisement content suggest that 70% of people seen in food advertisements belong to the female gender. These advertisement figures are usually of lean and slender body shapes. This creates perceptions that slender and lean figure represents the ideal body weight of women in modern societies. Relevant psychological studies indicated that portrayal of idealized thinness in the advert media falls contrary to actual average body weight of female consumers around Doha. In this case, women tends to develop negative moods and personal perceptions whenever their actual body weights fall short of the idealized body figures seen in advertisements. The worst part is that these adverts largely communicate messages on fast food.
As a result, female population usually tries to emulate the celebrities in advertisement by consuming the advertised fast food products. In this context, social studies indicate that teenage girls in Doha are unhappy about their actual body weights. Brooks (2008) emphasize that they are striving to consume fast food in an effort to attain idealized body weights seen women within commercial adverts. Importance of this research comes in on the effect of fast food consumption among the teenage population. It is undeniable that fast food presents negative health results like obesity and high cholesterol level in the body. ...