StudentShare solutions
Triangle menu

PetMeds Input - Essay Example

Nobody downloaded yet

Extract of sample
PetMeds Input

In the pet medication industry, the buying power of customer is high because of the presence of different competing products, other substitutes and less differentiated products (Porter, 1985).
Suppliers are another critical input of the organization. PetMed is primarily a marketer of prescription and non-prescription pet medications, and other health products direct to consumers. It does not manufacture its own product. The company purchases its products from different sources such as manufacturers, domestic distributors and wholesalers. Its goal is to obtain the lowest cost of goods by having multiple suppliers for each product. The bargaining power of suppliers is low for the company because it can switch suppliers quickly at a lower cost (Porter, 1985). However, the threat of forward integration where manufacturers would sell their own products directly to consumers and compete with PetMed's products is high. This threat will not guarantee the supply of the company's products to meet customers' demands.
Prescription pet medications are governed by state laws and state regulations. PetMed requires different licenses in different states in order to sell and deliver prescription medications. The company's failure in obtaining or renewing such licenses would hamper its sales and cease its distribution of pet medications. Reprimands, sanctions, probations, fines and suspensions from the regulatory bodies could have material adverse effect on the operations of the company and the reputation of its brands. (PetMed Express Inc, 2009)
For most industries, the level of profitability is determined by competition between the firms in the industry (Sadler, 2003). Pet medications industry is competitive and highly fragmented. PetMed's industry rivals include veterinarians, traditional retailers, mail-order and online retailers of pet medications. Aggressive price competition occurs because of the diversity of competitors and largely undifferentiated products. The sales performance of the PetMed will be greatly affected the sales performance of their competition.
The resources are the individual assets of the firm which includes human resource, capital resource, technology, information and brand name(Sadler, 2003). PetMed offers its products through the Internet, contact center and direct mail-order catalogues. Customer care representatives and marketing employees are essential to the operations of the company in retaining and expanding the customer base. Effective training sessions of their representatives become a competitive advantage of the company against its rivals. The marketing activities are aimed at building brand recognition, increasing customer traffic and building strong customer loyalty (Best, 1997).
As a marketer, PetMed exploits the different technologies available to promote their products. This includes television advertising, direct mail, email and online marketing. The brand is made available to Internet consumers by purchasing targeted keywords and optimizing search engine placement. As a distributor, the company has an in-house fulfillment and distribution system that manages the entire supply chain. As a retailer, it utilizes integrated technologies in call centers, e-commerce, order entry, and inventory control. The technology and information ...Show more


PetMed Express, Inc. is a leading nationwide pet pharmacy that offers a diverse selection of products for dogs, cats and horses. It has served 2,500,000 customers in 2008 and 2009 with 60% of which are new customers (PetMed Express Inc, 2009). The broad customer base of the company includes pet owners, pet stores, groomers and traditional retailers in the US…
Author : grahamtamia
PetMeds Input essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"PetMeds Input"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Employees in Norway are Complaining That They Have no Input into Decision Making in Organizations
Organizations can make a plan to curb this vice before it affects the involved companies in terms of business. Most organizations in Norway hardly value their employees and bar them from participating in critical judgments. Unfortunately, this phenomenon ultimately affects the productivity of these employees and diminishes the organizations’ performance in return.
4 pages (1000 words) Essay
Case Study 3 - Input Diagnosis (skype)
A clearly considered and inspired strategy helps an organization to sustain in the market place. On the other hand a complex and misinterpreted strategy can be responsible for the downfall of an organization. Strategy is therefore considered as the central element of a business (Kourdi, 2009, p.3).
4 pages (1000 words) Essay
Building Background and Comprehensible Input
Teaching English Learners is no longer the sole responsibility of English as a Second Language (ESL) teacher. The increase in English learners is becoming more prevalent throughout the United States and mainstream teachers are in need of support to meet the needs of a new demography in American classrooms (Capp, Fix, Murray, Ost, Passel, and Hewantoro, 2005).
3 pages (750 words) Essay
Input and out put for the computer
The information given to the computer is called the input. The input is given by the input devices which help the user to interact with the computer. Output devices display the result after the computer
1 pages (250 words) Essay
Assignment 3: Input Controls
If incorrect data is entered into the system undetected, it might crush the system or corrupt its functionality. The input control therefore, minimizes the risk (Guadiso 85). Input controls are also used to check validity of information passed to the systems
4 pages (1000 words) Essay
Case Study 3 - Input Diagnosis (skype)
Strategy is therefore considered as the central element of a business (Kourdi, 2009, p.3). Now in the context of the project, the report will highlight the business strategy of Skype. Apart from that the report
4 pages (1000 words) Essay
Input and output
It is because of these two aspects of computers that there is a need to review what input and output in computer means in terms of processing, and its relevance in computing altogether. Input is based on a number of devices that
2 pages (500 words) Essay
Facts about input output
In other words, raw data is given through inputs while finished data is obtained through outputs from a computer system. Various equipment are used for inputting data and to obtain the outputs from a computer system. Input and output equipment are
2 pages (500 words) Essay
Main Material Input and Output
This is in order to be able to balance the production material and output material, especially in relation to emissions. If waste can be reused in the production process, it may not count as an output and can, therefore, assist in
1 pages (250 words) Essay
Input and output devices
“The terms “input” and “output” are used both as verbs to describe the process of entering or displaying the data, and as nouns referring to the data itself entered into or displayed by the computer” (Beach). A device can either be an
2 pages (500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us