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Services Marketing Bachelor - Essay Example
The standards of service offered are measured by the client or customer's experience. A customer or a client will look at a place where he is treated as a king of his time with all the attention from an unknown person accepting all his needs as his own and making the customer fell comfortable at the alien location.
Ambience: A neat and tidy surrounding with pleasant fragrance creates a relaxing and welcoming ambience in a service area whether in room, restaurant or at the lobby. A timely updating of the changing dynamic ambience preferences will provide the repeated customer a chance to enjoy his stay
Providing a new touch of experience with respect to taste, tradition and ethnicity: A customer needs a unique experience with respect to ambience either resembling the nativity or addressing a theme that exits a specific group.
To build a loyal base of repeat customers, there is no better way to do so than make sure that everyone who represents the organization is not only friendly and helpful, but well informed and responsive.