StudentShare solutions
Triangle menu - Essay Example

Nobody downloaded yet

Extract of sample

Amazon advertises extensively on the internet to help raise awareness of their brand. Also, Amazon maintains high-speed growth introducing new products and services available online. Innovations and adaptation policies help to appeal to a particular target audience in diverse markets. The main weakness of Amazon is a negative image of online banking and financial transaction. Many customers do not buy products online afraid of fraudulent actions of companies. Undeveloped banking sector in less developed countries prevent the company from rapid international growth. The opportunities included: high potential to growth based on the technological change and increasing number of internet users. The choice of communications mix should be the most cost-effective solution for achieving the organization's communication objectives. Call centers and the Internet give online booksellers great opportunities to promote its services. Competition and possible legal changes is the major threat forAmazon (Amazon Home Page 2009).
In his book "Competitive Advantage" Porter identifies five forces that drive competition within an industry (Johnson and Scholes 54). The threat of entry by new competitors is possible but they will create a real threat for Amazon. The intensity of rivalry among existing competitors has a great impact on Amazon facing with strong competition (Barnes & Noble and other small online companies). Thus, Amazon has positioned itself as a superstore. Pressure from substitute products will not have a great impact on Amazon's activity. Today, Amazon proposes a wide range of e-texts and CD-ROMs which can be regarded as substitute products. The bargaining power of buyers is crucial for Amazon. The aim of customers is to pay the lowest possible price to obtain books or other products that they require. The advantage of Amazon is that it purchase in such large quantities that its suppliers are dependent on the customers' business. The bargaining power of suppliers does not have a great impact on Amazon because most firms are highly differentiated and need an effective distribution channels for their products (Amazon Home Page 2009).
For Amazon, the most successful of four growth stages was the Growth stage. This success can explained by a strong web culture and environment created by its team. In order to be effective Amazon is responsive to external environmental influences. Amazon operates within a dynamic environment and it requires a structure and culture that are sensitive and readily adaptable to change (Johnson and Scholes 55). Amazon's organizational climate influences the level of morale and attitudes which members of the organization bring to bear on their work performance and personal relationships. Also, strong web culture attracts millions of buyers to this store. Web culture is based on non-price competition and strong brand image (Amazon Home Page 2009). is a leading internet-based company operating on a global scale. becomes the first mover in the e-retailing market proposing a wide product range to diverse customer targets. E-business allows the company to connect customer service and good levels, increases customer satisfaction and decreases retention artistries. The main strategy is a virtual bookshop which helps the company to promote and sell its products to customers. Similar to traditional marketing, a virtual bookshop ...Show more

Summary is one of the most well-known internet-based booksellers. The main strength and unique image of the company can be explained by entrepreneurial nature of business and innovative ideas of its Jeff Bezos. Today, is a leading online bookseller which has 30 million customers around the world…
Author : muellerirving essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic
Name: Course: Instructor: Date: Introduction Inc is an online retailer operating retail websites including and (Annual 2011). The company whose head office is located in Seattle, Washington started operations in 1994 and became a public company in 1997 (Funding Universe n.d.).
4 pages (1000 words) Essay
Comparison between and Borders Books
It can be found that several online companies start their businesses and then without gaining success end their businesses as well. Thus studying about an online business would give some understanding on the business strategies that can be followed in order to avoid such failures in businesses.
5 pages (1250 words) Essay
Software Systems Choices -
The online retailer has its headquarters in Seattle, Washington state, United States. Over the years, the site has grown rapidly that today it has separate websites in almost every developed country such as the U.S. – which is the mother of them all, Germany, the United Kingdom, Italy, France, Spain, china, and is also set to open up shop in countries such as Netherlands, Poland, India, and Sweden.
4 pages (1000 words) Essay Case Study
As such, develops ways to answer both their consumers’ expressed and unexpressed needs and wants. In this light, serves to three distinct groups of customers: consumer customers, seller customers, and developer customers. Firstly, consumer customers are comprised of individuals who buy the company’s products through its online retail stores.
8 pages (2000 words) Essay
How Does Amazon.Com Use Their Digital was established in 1995 (Schneider 2011, p.45). His creator, Jeff Bezos, tried to identify the potential commercial benefits of Internet (Schneider 2011). He found that Internet would be an excellent tool for promoting the selling of books, a product that was quite popular at that time (Schneider 2011).
7 pages (1750 words) Essay
Business Proposal:
E-business is still a nascent field of business with new dimensions surfacing routinely. Innovation is the key to seizing the potential of rapid growth and expansion that the internet provides (Prahalad & Hamel, 239). Governors of any online enterprise need to be open-minded in general; and bold and agile in making decisions.
4 pages (1000 words) Essay
What is behind
What is behind But until the present years, it is still continually grows in magnitude. Based on a research conducted by Banner on 2000, around 88% of organisations in the UK use the web in their transactions. This is higher than the previous year which is 82%.
11 pages (2750 words) Essay
Business Process for
One of the famous techniques now a day for handling business is e-commerce. Electronic commerce is handling of different business transactions on Internet called World Wide Web (Web). General business transactions like selling, buying, & data transferring made on Internet provides profitable Revenue to business.
4 pages (1000 words) Essay
Strategic Analysis of
The idea is to correct the present way things are done and serve an educational purpose as to whether the firm’s strategies and operations can be improved (Kondo, 1988, p. 15-16). A paper by Mintzberg et al. (1976) included with the company’s 2005 letter to shareholders provides an indication of how goes about making strategic decisions.
5 pages (1250 words) Essay
Electronic commerce or e-commerce as it is referred to, this certain feature in the internet and business arena is blessing not just for prospect shoppers but even for simple beginners to expert sellers
3 pages (750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us