Gun and Trade Show in Tyler of Texas - Essay Example

The gun and trade show in Tyler of Texas will help the company to offer more publicity for its goods and to know the strategies of the competitors. These shows are useful for companies that are competitive and innovative in their offers, actions, and products. These types of shows will help the company to make prospects into customers. The after-sale grievances of the customers can be known and management can take steps accordingly. These shows are useful in knowing the customer base, knowing their grievances, introducing the products to prospects, having an idea about marketing strategy according to competitors and the needs of the customers, and the changes that need to be made in the products according to the views and necessities of the customers. These shows have to take into consideration the rules and regulations, legislations and laws of the local area where the exhibition or show will happen. To have a market plan for the gun and knife show the industry and SWOT analysis needs to be done by the company. This helps in dominating the show and attracting more prospects.

1. Industry analysis

Before going for a marketing plan in Tyler in the state of Texas, the company should keep in view that the number of federally licensed gun dealers in the United States has dropped between the period 1995 and 2005. This may be due to the reforms implemented by the Clinton administration. This can be the result of laws made after the 1993 Brady Handgun violence prevention act and violent crime control and law enforcement act. This resulted in a fall in the number of people holding licensed firearms by 78 percent as they did not qualify for the provisions of the laws. This made the market diminish to 25 percent of the previous size. The number of companies that produce firearms also decreased in the same manner. The decrease in the market for guns and weapons resulted in a decrease in type 1 FFLs in the United States from 2, 45,628 to 54,902 in 2005. This compels any company to make their products more innovative with safety arrangements and should think about making them available for cheaper prices. [1]

• Arrangements to stand competition: The gun and trade show in Tyler will help the company in presenting its products. This needs knowledge about the strategies of competitors. As the companies are fewer in number the organizers should plan the dates of the show in the time that witnesses no other shows like music, fine arts, circus, and any other trade shows. As the market is very less, people should be leisurely to visit the show. The planning of the show in the absence of other shows compels to announce the show dates within a short period from the date of commencement. This minimizes the chance of any other industry planning the trade shows on those dates in Tyler. [2]
• Local Restrictions regarding gun trade shows: In general Texas, administration follows the standard gun owner’s line. The gun-toting criminals are liable for tough penalties. As a result, the guns and pistols were subjected to restricted use. This resulted in restrictions on trade shows. The tougher penalties on criminals resulted in a decrease in the market for guns. This will decrease the number of customers and the company should take a decision regarding attracting the rich and wealthier customers as the licenses and the guns are made costly by government legislation. The weapons should have concealed, and the ways to conceal the weapons can be adopted to attract customers to the show in Tyler as the Texas administration is insisting on concealed weapons. The show arranged must be prepared for the instant background check instead of three day waiting period.

2. Competitive Analysis

• Strengths: The manufacturers are fewer in number and the show can include almost all the front runners in the gun industry in the show. This results in top-level manufacturers participating in the show. As the gun is made costly and though the market decreased, the number of companies is enough for the present market.
• Weaknesses: The weakness of the industry is the decreased market. This should be compensated within the industry by producing sophisticated weapons that attract rich customers.
• Opportunities: Events like trade shows are more useful than advertising in the case of the Gun industry. As advertising is not common or simple regarding weapons, the trade shows can help the industry in increasing its market.
• Threats: The major threat for the industry comes from the happening of bizarre events that compel administrations to impose restrictions on the sale of arms. The industry as a whole should take care for making the gun trade transparent and the licensing affair reliable.