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Gun and Trade Show - Case Study Example
Pages 3 (753 words)
The gun and trade show in Tyler of Texas will help the company to offer more publicity for its goods and to know the strategies of the competitors. These shows are useful for the companies who are competitive and innovative in their offers, actions and products…
These shows have to take into consideration the rules and regulation, legislations and laws of the local area where the exhibition or show will happen. To have a market plan about the gun and knife show the industry and SWOT analysis need to be done by the company. This helps in dominating the show and to attract more prospects.
Before going for a marketing plan in the Tyler in state of Texas, the company should keep in view that the number of federally licensed gun dealers in United States has dropped between period 1995 and 2005. This may due to the reforms implemented by Clinton administration. This can be result of law made after 1993 Brady Handgun violence prevention act and violent crime control and law enforcement act. This resulted in fall in the number of people holding licensed fire arms by 78 percent as they did not qualify for the provisions of the laws. This made the market diminish to 25 percent of the previous size. The number of companies that produce fire arms also decreased in the same manner. The decrease of the market for the guns and weapons resulted in decrease of type 1 FFLs in United States from 2, 45,628 to 54,902 in 2005. ...
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