StudentShare solutions
Triangle menu

Marketing Report - Essay Example

Not dowloaded yet

Extract of sample
Marketing Report

The fast-food culture is fast expanding into the developing nations, as more and more people are attracted towards the taste, quick service, consistency and cheap prices. Out of the total restaurant revenues of the developed nations, the fast food outlets accounts for almost half.
"It is no longer enough to just fill someone's stomach - you have to do it better and faster than others do. Product innovation, customer satisfaction, and differentiated promotions are of utmost importance - now more than ever" (Shekeb Naim, 2008)
The industry has nearly matured in the developed countries but in countries like India the fast food industry is growing at the rate of over 40% per annum. The growth of the IT and IT enables services in India were the bulk of urban youth are working with big pay packets and little time to cook are driving the growth.
Growing concerns over the fat and salt content of some fast foods has led to a severe criticism of eating fast food and have prompted the industry to offer an increasing range of "healthy" fast foods. A typical fast food outlet carries high overheads in terms of rents, rates, labor costs and bank interest charges. The market is labor intensive and involves considerable start-up and ongoing capital investment.
The
The fast food industry has a lot to thank McDonald's for. Especially the supply chain management of this company is highly regarded as one of the best in any industry and fast food companies try to emulate the McDonald way of operations.
"Flavor is the key to the attractiveness of fast food. It is not just the blend of salt, sugar and fat, but the combination of taste and smell, which is now micro-engineered by the big food corporations' chemists. Fast food is industrially processed before it is served. It requires color additives to make it look good, and chemical flavor compounds to make it taste right. Technically it is perfectly legal to call these flavors that are manufactured in plants "natural"."( www.bbc.co.uk, 2006)
McDonald's being the pioneer in many path-breaking practices followed by the fast-food industry was also responsible for placing the quick service restaurant industry amongst the big economic driving force industries such as steel and automobiles.
The fast-food industry has matured over that last 50 years and is now seen as one of the most competitive for a new company to enter. The US and other developed countries are the biggest markets of the industry. McDonalds gets about 80% of its revenues from eight countries like US, Canada, Germany, France, Japan, UK, Australia and ...Show more

Summary

This business report analyzes the marketing strategies of a selected organization to find out their current strategic issues and to suggest the possible alternative strategies or improvements in the prevalent strategies. The company chosen for the analysis is the fast food giant McDonald's…
Author : lorenaleannon
Marketing Report Essay essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Report Essay"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Report
Findings are based self-reports, annual reports and analysis of other authors. Based on shorthaul routes, the airline is being faced with competition on air and ground travel with trains taking a huge share in the UK traveling. Based on 2005-2006 figures, British Airways’ market shares reached 47%, however, recent figures indicate that this dropped to 39.7% but these figures still represent a significant share of the.
12 pages (3000 words) Essay
International Marketing Report
They popularly used the nickname; the Sonny boys since they are the ones who came up with this outstanding innovation saw the light of the day in the late 1950s when the two decided to go commercial with the Sony concept. It is among the leading assemblers of electronic gadgets for both consumers and the professional markets.
12 pages (3000 words) Essay
Book Report on Guerrilla Marketing
The book also consists of vital information that is useful for the success of business, which Levinson (2007) indicates to be the best approaches for marketing of the business, the appropriate tips for application of new technology in marketing and finally, the strategies that the businessmen can apply in the quest to target their goals and objectives in the business world.
6 pages (1500 words) Essay
Marketing Report
Therefore, based on this myth, marketers normally target this influential audience by devising colorful advertisements that air during prime time shows that are popular among the young generation. Sheth (2011) also shared in this common assumption as she stated that parents normally make their purchase decision based on the preference of their children as they will always try to appease them and therefore, it is a strategic approach to design adverts that are targeted towards the influential audience within the household,.
6 pages (1500 words) Essay
CLIMATE CARS MARKETING REPORT
However, with time, ecological balance of the environment is depleting substantially. This paper would try to focus on ‘Climate Cars’, which is a company engaging in providing eco-friendly transport services in United Kingdom (U.K.). The report would perfectly analyze the market for eco-friendly transportation in U.K.
10 pages (2500 words) Essay
Services Sector Marketing Essay
In the case of services, we have the workers of a certain organization going out and identifying those services that are needed by the people. The services are then developed to suit these needs. The HSBC bank needs this information on services sector marketing so as to improve the quality of its services.
13 pages (3250 words) Essay
An individual reflective essay report
The work placement experience brought to light various aspects of obstacles encountered, techniques used to overcome conflict, the consultancy style and models followed, the limitation of the consultancy models, and the ideas of improvement launched. Having identified the above obstacles, a tender was floated, inviting consultants who were interested in taking up the project of a 5 star hotel for execution.
6 pages (1500 words) Essay
Marketing Communications on Sound Choice - REPORT format not essay
If the associations are in line with the companys brand image, the greater the reinforcement of the brand image (Cunningham, Cornwell & Coote 2009). As the brand image is reinforced through the association created by sponsoring the entity, the companys brand position becomes
8 pages (2000 words) Essay
Marketing report
The first and the foremost accessory that is necessary for the Smartphone Shocker is that it should have a hands free device, because the primary purpose of the
3 pages (750 words) Essay
Fashion Marketing Essay
This essay discovers the UK fashion marketing.. The movement of the UK economy to a recession phase because of the global credit crisis of 2008 created a major negative impact for the apparel industry. In the following years, the clothing industry of the UK region continued to witness a decline in revenue on a steady basis.
3 pages (750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation