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Case Study example - PR Strategy

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College
Case Study
Miscellaneous
Pages 3 (753 words)
The objective of PR is to maintain a stable position on the international market and support its brand image, as a premium financial service provider. The concept of positioning has helped McBride define its image, or how the public views them, and this can be of use in solving problems of congruence.

Extract of sample

Continued advertising after a purchase gives the customer public acknowledgment of his wise choice, and tends to eliminate or reduce cognitive dissonance. The customer is reassured and resold. Repeat business is the avenue to continued success, and post sale financial services often the course to repeat business.
The objective of PR is to guide consumption decisions in an objective manner, aggregate mass demand so that financial services can be stabilized and supported. It can foster interfirm coordination and linkages of investors and clients.
The objective of PR is to perform the necessary functions of informing and persuading, which are both complementary and conflicting. The former includes media, appeal, advertiser, copy, theme, and layout. The latter, containing the individual differences of people and their psychological, social, and economic situations, intervenes between the sender and the receiver of marketing information.
The organizations publics are diverse involving potential target clients and economists, financial institutions and banks. Thus, the PR campaign will concentrate on the professionals willing to buy primary and secondary residence. ...
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