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PR Strategy - Case Study Example

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Continued advertising after a purchase gives the customer public acknowledgment of his wise choice, and tends to eliminate or reduce cognitive dissonance. The customer is reassured and resold. Repeat business is the avenue to continued success, and post sale financial services often the course to repeat business.
The objective of PR is to guide consumption decisions in an objective manner, aggregate mass demand so that financial services can be stabilized and supported. It can foster interfirm coordination and linkages of investors and clients.
The objective of PR is to perform the necessary functions of informing and persuading, which are both complementary and conflicting. The former includes media, appeal, advertiser, copy, theme, and layout. The latter, containing the individual differences of people and their psychological, social, and economic situations, intervenes between the sender and the receiver of marketing information.
The organizations publics are diverse involving potential target clients and economists, financial institutions and banks. Thus, the PR campaign will concentrate on the professionals willing to buy primary and secondary residence. For this target audience, social learning also includes a well-structured set of interpersonal communication strategies that operate almost in tandem with mass media to give target audience members support for trying the recommended behavior and further reinforcement for maintaining the behavior.
The second market segment will involve retirees purchasing a primary or secondary residence. This more focused emphasis on behavior change requires utilizing the mass media up to and including the modellng of recommended new behavior, whereas mass media were utilized in the persuasion/learning effects model to generate awareness and interest.
The third group will involve families and individuals purchasing recreational properties.
Also, the PR audience will involve financial professionals and brokers, investors and other financial institutions interested in this type of services. The aim is to attract international attention to the brand and inform the public about services and opportunities proposed by McBride. PR communications have meaning to the extent that an individual's predisposition or experience permits him to see, hear, or read them.
The main geographical are of the activity are Idaho, Montana, Wyoming, North Dakota, and South Dakota states. The main attention will be paid to communications process concerned with the dissemination of stimuli and their perception, impact, use, and effectiveness (Hollensen, 2007).
Media Release
McBride Financial Advisors, LLC is one of the leading financial services providers proposing unique solutions and services to diver target audience. Out strength is low cost mortgage services based on the state-of-the-art technology. We treat every client as a friend and a part of out company helping to fulfill their dreams and life expectations.
Recent years, international investment in financial assets is especially sensitive to changes in investors' expectations, including expected exchange rate devaluations that can spark massive outflows of funds. Indeed, during financial crises, ...Show more
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Summary

The objective of PR is to maintain a stable position on the international market and support its brand image, as a premium financial service provider. The concept of positioning has helped McBride define its image, or how the public views them, and this can be of use in solving problems of congruence.
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