The main difference between international marketing and domestic marketing

Masters
Essay
Miscellaneous
Pages 4 (1004 words)
Download 0
The basic objective of the proposed marketing mix is to de-risk the dependency of the tourists coming from US and Japan, and to ensure healthy cash flows round the year. It is recommended to focus on markets and also on tourists coming from other countries like India, South Africa and Brazil as industries like Insurance, Information Technology are booming in these countries.

Introduction

The main difference between international marketing and domestic marketing is that they differ in terms of the trading systems followed. Lot of other factors also differ in international market like economic conditions, political-legal and cultural conditions. The first and foremost factor under consideration in international markets is the trading system being followed in that particular country. The restrictions and regulations of the trade system differ in each and every country. Tariffs, quotas, exchange controls, embargoes and non-tariff trade barriers are some examples of trade system restrictions and regulations. Next importance is given to the role of economic environment. The Industrial structure and the income distribution are the two important economic factors that reflect the popularity of the market in the selected country. Industrial structure is nothing but the infrastructure development of the country and income distribution refers to how the income is distributed among the people of the country. Basic marketing strategies that are used in the domestic market may not suit the international market because of all the above mentioned differences and disparities. ...
Download paper
Not exactly what you need?

Related papers

The main difference between international marketing and domestic marketing
The main difference between international marketing and domestic marketing is that they differ in terms of the trading systems followed. Lot of other factors also differ in international market like economic conditions, political-legal and cultural conditions. The first and foremost factor under consideration in international markets is the trading system being followed in that particular country.…
International Marketing Management Assignment
Mainly there are three types of marketing .They are Domestic marketing, International marketing, Global marketing. The International marketing means is the application of marketing principles to more than one country. There are some marketing mix to get a desired outcomes of the marketing. The term marketing mix described the combination of marketing elements used in a given situation. Approximate…
Branding and promotion strategies, market segmentation, target marketing and positioning in international tourism
Tourism Australia is a statutory body subject to the Commonwealth Authorities and Companies Act 1997 (CAC Act). This recognises the commercial focus of the new body and the need for it to operate flexibly in a commercial environment."…
Domestic vs. International Marketing
One of the differences between domestic marketing and international marketing is that domestic marketing is considered to be easier than international marketing because a company doing local marketing already understands the local/country customs and norms. The focus then is effective marketing. On the other hand international marketing is usually more difficult because literal translation can…
Dissertation on International Marketing
Academic works on national cultural effects on marketing efforts lead to a split in the theory. (Levitt, 1983; Walters, 1986; Wind 1986; and Ghoshal, 1987) On one side, Levitt (1983), Ohmae (1989), Jain (1989), Yip (1989), and Samiee & Roth (1992) argued for the globalization strategy that predicted consumer tastes would converge and marketing efforts should be directed toward standardization of…
Cultural Impact on International Marketing
Marketers aiming to make a feasible incursion into target the global markets are facing the daunting challenge posed by several variances in culture which in some instances have led to their business failure. This dissertation is in essence zeroing in on the dynamics and variety of cultural challenges that French firms face in their attempt to make meaningful strides into the Italian market. The…
International Marketing Theories
Since marketers see vast potential in the untapped global market hence they can exploit the opportunity to benefit from it.…