A strong corporate culture is the key for a corporation to attain success in its operation. "Company culture is based on shared values and workplace norms (e.g., innovation, risk-taking) not necessarily personality likenesses. Company cultures pervade the entire organization, not just certain departments or levels of employees."(Rao, 2003). Corporate culture is the underlying element inside a corporation. A strong corporate culture enables a company to deal with challenges effectively especially on its expansion worldwide. A strong corporate culture is characterized by cohesiveness and cooperation. It is of known fact that companies are not run by only one man. Companies are driven by groups of men with the goal of achieving success. It is important to achieve this state of order because companies really do need cohesiveness and teamwork in facing different challenges. Cohesiveness will bring the companies to have a smooth operation that is essential in attaining success. Every member is vital and plays a role of significance in the quest to have corporate success in every corporation around the world. "Culture has a vital and measurable impact on the organization's ability to deliver on its strategy. Thus culture is central for a successful operation and to long-term effectiveness of the company" (Gupta, 2007).
BARRIERS IN MAKING A STRONG CORPORATE CULTURE
In building a strong corporate culture which is tantamount to success is not an easy task. There are also barriers that must be overcome in order for an organization to have a strong corporate culture and succeed in its business endeavor. There are things that can be detrimental to building a strong corporate culture. "During the early 1900s, leadership was by fear and threats, forcing people to follow orders. This is man's natural instinct. This led to the policy of abuse which produced undesirable results" (http://www.motivation-tools.com/workplace). Man always has the tendency to be superior and being on top seems to have a strong feeling of superiority over others. Basically, a very autocratic leadership does not result to a strong corporate culture. A leadership that is abusive does not appeal to the heart of his employees. It may result to rebellion that sometimes manifested in non-cooperation.
At times, autocratic leadership results in misbehaviors by leaders or managers. Some leaders take advantage of being a leader and tend to do sexual advances towards his employees. Some taking advantage is manifested in insulting employees even there is no apparent reason in doing so. A culture of immorality then plagues an organization and it is then in opposite direction of building a strong corporate culture because it creates a culture of destructive laziness. Destructive laziness is manifested in lack of interest in job activities because of perceived moral disintegration of leadership.
Motivation is a term we often hear which we generally associate with behavior. Most likely, we experience