Ecommerce Assignment (National Bank of Dubai)

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The National Bank of Dubai is a leading UAE financial institution, headquartered in Dubai1; however, the bank caters to a select clientele. The target customers of NBD consist of corporations,2 as well as the " customer [that is] well-traveled. The bank [has] to appeal to an internationally savvy audience while retaining the local feel of Dubai."3 Therefore, we must approach all the factors from this perspective when rating the various areas under question.

Introduction


According to a study, by the Department of Psychology at Middle East Technical University, organizational success (of a web site) may be considered by the site's user-friendliness.4 The criteria specified in the study ("rollovers, pop-up menus, and search capabilities") to determine user-friendliness is, however; met by the NBD's web site. Therefore, based upon these criteria, it must be concluded that the site is an organizational success.
The non transaction interactivity of the web site is sufficient and dynamic, yet rudimentary. The most attractive (and unique) aspect of this area is the "careers" section which shows the depth the bank has undertaken to inform potential employees of unique career paths. There is a very well formatted "site feedback" questionnaire as well as a separate link to contact the bank directly. However, an attempt to contact the bank, via this method (during working hours,) did not receive a reply as of the time of this writing.
Privacy and security is a prime concern for all banks and customers and NBD appears to have a fairly good handle on the process. ...
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