My first action as the new CEO would be to implement an efficient consumer response (ECR) system. As one author notes, "ECR is an approach to supply chain management which...is a managerial approach that starts with consumer demand and then gears the whole of the supply chain to responding to that demand. It is a customer-driven, demand-pull product management system..." (Gillooley and Varley 42). This method makes particularly good business sense in the retail grocery environment because it is based on supplying products by allying all of the elements of the supply chain with customer purchasing patterns. Consider, for example, how this type of SCM system would increase efficiency during the holidays. Normal sales of large, frozen turkeys are generally low during the months of January through October, but spike over November and December. A supply chain which was based on the ECR model would be integrating suppliers, distributors, and in-store inventories to minimize costs and maximize what can only be considered as a diminishing profit margin, e.g., the closer to Thanksgiving it gets, the cheaper the price for the birds and the more competitive the market becomes. The alternatives to this integrated approach are either to run out of inventory and lose market share, or to over-stock and suffer a negative product age issue; neither of which are profitable nor efficient. Accordingly, the ECR would be my first move as the new CEO. My second strategic focus on using supply chain integration would focus on operation and information systems.
Similarly to Mr. Johnston, I know that information systems efficiency and interoperability is an important area for an SCM. Proper use of technology to maximize efficiency is well worth the investment, as demonstrated by Wal-Mart in past case studies. One reason information systems are so vital is the operational support they provide and the speed and accuracy at which they provide it. This systems integration directly addresses issues like overstocking which, in many retail businesses is costly, but in a retail grocery setting can be prohibitively expensive. As Ketzenberg and Metters note, "although all major grocers use scanner technology at cash registers...[in most stores] stock ordering is still done manually by employees visually checking shelf sets" (31). It is for this reason that I think Mr. Johnston's investment in technology is astute; and I would do the exact same thing. As the information systems are integrated and the operational aspect of inventory tracking moves from visual unit counts to a more efficient and accurate SCM system, additional benefits will be gained; the ability to interface with the ECR system noted above will permit supply chain managers to monitor the relationship between quantities ordered and sold so that accurate forecasting can bring higher efficiency, lower costs, and greater customer satisfaction. The blending of a
Supply chain management (SCM) is an important part of any business or operational system; but in food industry in general, and the retail grocery business specifically, there is a higher need for efficiency. This is due, in part, to the perishable nature of many grocery items, as well as the vagaries and oscillations of consumer demand…
This essay analyzes the goal of integrating the supply Chain. As the first tier supplier, Engineering Limited needs to remain cognizant of the fact that the supply chain is made up of manufacturers, suppliers, central businesses and consumers. In this regard, the supply chain involves production, distribution, supplies and sales.
According to the paper supply chain process in a company is essentially an external process. The present report will throw a light on the present scandal over horse meat in processed meat products. Horse meat was included in branded food products without informing the supermarkets, the processors and their customers.
Food is one of the basic needs of the society and since ancient times a number of governance initiatives have been introduced for improving food security. Food scarcity, spoilage of food and over-abundance in certain areas have been the central theme for many a riots and social unrest within communities.
The rising population has increased the demand of the food. In order to provide sufficient foods to the people, the governments of different countries have undertaken appropriate economic policies to cater to the increasing demand of food. The rise in demand of food against the prevailing supply levels have led to the rise in the prices of food in the markets (Behnassi, Draggan and Yaya, 2011, p.48).
The author’s thesis statement is “Organizations need to identify that their corporate social responsibility activities should remain harmonizing with the consumer social responsibility activities in order to improve or maintain customer loyalty and market share”.
This study is about a detail analysis of each process of the food supply chain and has highlighted the possible hazards involved in the process and also provided possible solutions to assess the problems.
The global food industry relies on the
Some of the obstacles covered in the paper include the fact that fresh produce tends to go bad and decay easily and has higher regulatory safety requirement, while consumers demand diversity because of constant changes in their tastes. Linkages between different parts of the chain of supply for fresh produce are not effective.
The two selected products are English Wine and Ham that serve the food industry of the UK. In the UK, there are two types of wines commonly found and preferred by consumers – one being the English wine and the other as the Welsh wine, depending on their place of origin and production.
As the report discusses the long supply chains that characterize many of the contemporary global supply chains have resulted in a number of obstacles some of which include increased risks of procurement frauds, lack of effective monitoring systems and difficulty in tracking the supplies to authenticate their transparency.
There are outdoor heated swimming pools delimited by generous patios and lawns with outstanding plenty rooms for everyone to relax and enjoy. We provide draught and bottle beers and super entertainment most evenings with plethora of fun for all the clients. We give guests the
16 pages (4000 words)Essay
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