Value creation for creating a system that would ensure the level of productivity and integrity ultimately needed, so that the customer base would be able to see their own bottom line continue to grow and prosper. With many banks, large and small, finding it harder to survive in the current economic state, PNC Bank would seek to stay within the realm of effective and responsible banking practices. According to an article in the Pittsburgh Post-Gazette, while reiterated the current state of affairs within the banking community, in regard to PNC itself, "Still, the region's biggest bank will remain disciplined and resist making "stupid," risky loans, Mr. Rohr Said during a Barclays Capitol investor conference in New York City," (Sabatini, 2010). With the statement in itself that would work toward the concern of meeting investors expectations of being able to trust the solvency of the institutions that they seek to do business with.
Going on further to state that, "Mr.