More importantly, the success of the implementation is based on the general goals taking little consideration of the individual steps and decisions that have been made towards the achievement of such goals. In such case, the role of managers is not given great importance since what is being considered is the achievement of the objective and not the steps taken in achieving it.
However, there has been a shift in the school of thought regarding strategic decisions in organizations. A new principle has emerged and it has come to be known as strategy as practice. According to the British Academy of Management, "Strategy-as-practice investigates strategy at close range, as it is shaped by multiple actors, their actions and practices, and the strategic consequences these have for the firm." What this means is a shift from a macro perspective to a micro level of analysis wherein the various factors involved in the planning and implementation of strategies are studied and analyzed.
In the subject of strategy as practice, various elements of the strategy are analyzed. In this case, the role of managers and their individual decisions are given more attention and significance. The proponents of strategy as practice have expressed various yet similar views regarding the value of the individual decisions of managers in the successful implementation of the strategy. One group of authors that have expressed such view is that composed of Susan Miller, David Wilson and David Hickson. According to them, "Individual strategic decisions ..... are the tangible essence of strategy." (2004)
Various management theorists have explored the approach of strategy as practice. Many of them share the same views as those of the authors mentioned above. Moreover, literature regarding the said area of study has also grown in abundance. In order to fully understand strategy-as-practice, it is vital to explore some of the literature that has been written regarding the topic.
In this paper, a review of literature regarding strategy as practice will be undertaken. Particular attention will be given to determining what other authors have to say with regards to the statement, "Individual strategic decisions ..... are the tangible essence of strategy." The analysis of the related literature will be based on the aforementioned statement. Finally, the said review will serve as a critique and an explanation of the said statement.
Individual strategic decisions..... are the tangible essence of strategy
The statement that serves as the focal point of this discussion is taken from the article written by Miller, Wilson, and Hickson with the title, "Beyond Planning: Strategies for Successfully Implementing Strategic Decisions." The said article came out in the journal, Long Range Planning in 2004. In the article, the authors discussed a study they conducted wherein the analyzed managerial decisions made in UK firms. Such study was done to support their assertion that what managers do, and the kind of organization they lead, matter in terms of achieving stated objectives. In this study, the role of managers and the decisions they make in the implementation of strategies were cited as some of the most valuable elements in the strategy itself. This is parallel to the statement that this paper plans to discuss.
Strategy as practice: Micro-strategizing