StudentShare solutions
Triangle menu

Marketing Strategy Master - Essay Example

Nobody downloaded yet

Extract of sample
Marketing Strategy Master

Its major product is a business software that is fitted to every need of Sage clients.
Sage helps its clients make business operations run smoothly and harmoniously by giving them software technology with lasting benefits by automating monetary transactions. Sage also offers after sales maintenance services to clients that have purchased their products.
The Sage organization chart is concentrated on encouraging entrepreneurship, innovation, spirit of working as a team and using local software United Kingdom experts to make state of the art business programs.
The strategy (Campbell, 1998) that the company must focus on is based its marketing (Churchill, 1995) actions on the available resources of the company. This simply means that the company will sell only what it can produce. The environmental factors such as competitors, and the clients are ranked in priority second and third after the available resources of the business.
According to Porter " Competitive advantage grows out of value a firm is able to create for its buyers that exceeds the firm's cost of creating it. Value is what buyers are willing to pay, and superior value stems from offering lower prices than competitors for equivalent benefits or providing unique benefits that more than offset a higher price. There are two basic types of competitive advantage: cost leadership and differentiation."
-- Michael Porter, Competitive Advantage, 1985, p.3
The above quote simply means that the customer's priority is not the price of the goods they are buying but rather the QUALITY of the goods purchased by them. One way to lure new clients from competitors is to offer low prices for HIGH quality goods.

ANALYSIS OF GRAPH, Based on the above graph, it shows that even though Sage has been doing a fine job of generating income for the past five years, but still the income the have earned is still far below the FTSE 100 index. Therefore, the graph above is a wake up call to the management of Sage that they must double their efforts to make reach the benchmark above. The above graph is actual proof that its competitors(Weston, 1993) are doing BETTER than what the Sage company is doing. Therefore this shows that Sage company does not have the biggest share because of its below par sales performance. The graph states clearly that the most appropriate index against which the TSR of the Company should be measure is the FTSE 100 index because of the size comparison of the company.

Present Marketing Strategy. Small and medium scale enterprises have shown strong needs to purchase business (specifically accounting ) software in order hasten and make more accurate current manual accounting business transactions. Such companies have back offices where accounting and bookkeeping (Larson, 1995) services are being processed. The medium and larger companies do need software that can make their tasks easier. When the accounting system is accurate and is ...Show more


Sage has been a leader in the supply of software used by business management to automate its business environment. It has been serving the information system needs of over five million companies worldwide which include small, medium and large business organizations…
Author : gerald00
Marketing Strategy Master Essay essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Strategy Master Essay"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Master of MSC marketing
This study aims to investigate the impact of IT affordances on branding in the teenage technology market; review of current trends in the branding for the youth market in relation to current market theory; how information technology (IT) can be used in branding for the youth market; outline recommendations as to how teenage market can be better exploited commercially.
5 pages (1250 words) Essay
Strategic Marketing Master Essay
Also, the intense competition has threatened Marks and Spencer's position in the market. Several firms concentrating on food retail have also improved in all aspects of their operations. Primarily, the focus of this discussion is centred on the marketing initiatives of the company.
11 pages (2750 words) Essay
Online Marketing Master Essay
The process is quite easy to carry out since the website presents the step-by-step procedures. With the information coming from the credit card, the modem sends out the details to the financial institution ( It is very evident from the structure of eBay that purchase through them benefits buyers because of the seemingly no limitations on geographical boundaries.
8 pages (2000 words) Essay
Business Strategy Master Essay
Generally there are environmental uncertainties that surround a business and its launch in various fields. Some of the common scenario exercises include identifying the key driving forces and performing a cross-impact analysis. PESTEL will be used as a strategic tool for planning the landscape of the Famidan market.
3 pages (750 words) Essay
Strategy Master Essay
(Mintzberg et al. 1999 5). The objective of a strategy therefore, is to achieve organisational goals through action sequences determined by policies following an audit of strengths (internal competencies) and weaknesses (shortcomings) based on an appraisal of opportunities (changes in the environment) and threats (contingent moves by intelligent opponents)
15 pages (3750 words) Essay
Marketing Management Master Essay
Its 300 branches are located throughout South and North America, Asia, Europe and even Africa. Citigroup was started in the year 1817 and has continued to grow since then. It formed the Bank Hand Lowy in 1870 and Salomon Brothers in 1910. Today, there are plenty of brands that are synonymous with this banking institution.
13 pages (3250 words) Essay
Corporate Strategy Master Essay
This whole set of exercise provides a set of strategic alternatives that an organization can consider. "Strategic alternatives revolve around the question of whether to continue or change the business the enterprises are currently in or improve the efficiency and effectiveness with which the firm achieves its corporate objectives in its chosen business sector (Glueck, 1984).
4 pages (1000 words) Essay
E-marketing Master Essay
The advantages of eMarketing are as follows: reduction in costs through automation and use of electronic media ;faster response to both marketers and the end user ;Increased ability to measure and collect data; opens the possibility to a market of one through personalization; and Increased interactivity .
14 pages (3500 words) Essay
Relationship Marketing Master Essay
Marketing channels involves two basic component that consist of the physical distribution and the marketing structure .The physical component involves the distribution of goods and services from the manufacturer to the end user who is the consumer. The structure involves all activities that are involved so that the marketing objectives are set and achieved.
6 pages (1500 words) Essay
Business management and a career path in marketing
 Business Management is a very broad study area. In very simple words, the study of business management seeks to instill amongst its students the art of managing businesses. The study of business management revolves around various theoretical as well and practical approaches to managing businesses efficiently as well as effectively. 
4 pages (1000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us