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Primary research - Essay Example

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Primary research

Though de Vaus (2002) distinguishes between a survey and questionnaire, but at the same time it is also emphasized by him that quite often questionnaire happens to be a part of the survey. Direction of the research is set depending upon how the data is analysed.
To facilitate the results of this survey and ensure its usefulness to the researchers, the study aims at producing valid and reliable data. To this end, all answers will be listed; this includes those answers that were duplicated by multiple respondents. The tables will be formatted and designed to be read easily--ensuring that the information will be interpreted accurately. Vague answers with multiple possible interpretations will be further clarified to reduce the chances of misinterpretation.
Simple frequency tables will be used to help draw out and sort the information gathered from the returned questionnaires. The number of responses reflecting each possible answer and the number of unique responses will be indicated on the accompanying tables. These findings will then be pulled together into a report format with preliminary notes and comments used to explain the presented information in detail.
The research questionnaire is prepared to gain knowledge of the current HR scenario, acceptance level of such policies, working attitudes as well as practices that came in close relation with the effective management of companies. To this end, primary data will be collected through the responses of participants during the process. Similarly, an account will also be maintained of the people who do not wish to participate in the survey, when we approach them, for various reasons. This will be done purely for academic reasons, as it will also help in throwing some light on how the workers feel safe and secure enough while talking about the HR policies. To gain the responses of about 100 people we might have to approach more people (say about 125-140 professionals because 25-40 people might decline to participate in the survey. We need to prepare a table to keep the record of respondents. Table can be prepared as follows.
Table-1 Number of Respondents
Age groups
Prompt in responses
Declined to respond
Upto 30 yrs

31-40 yrs



Subsequently we can also enlist the reasons for saying 'no' to the survey. Some of the responses could be as written in the table below (but we will be tabulating different types of other responses as well).
Table-2; Reasons for saying 'No' to respond
Reason for not Responding
Age ...Show more


The research study is being carried out to have a general idea about the HR policies being adopted by the companies and how such policies affect the workforce of the company. For this study, an effort is being made to analyse Primark, a renowned supermarket chain…
Author : gottliebhelen
Primary research essay example
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