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An overall analysis of Lewis Jeans undertaken by my consultancy department head, Rupert, indicates a need to update your business to adopt new marketing methods in a global marketplace, where small companies are trying to meet major competition from big-business chains…
This calls for developing innovative designs and utilising information technology in your company to study the market.
Rupert has asked me to address his findings which show several problem areas within your organisation that need to be evaluated. The first area covers the style of the product itself, and Rupert is concerned that the jeans produced by the company do not appeal to younger customers. This report will offer possible solutions to this problem by suggesting ways to establish positive brand recognition. A study of the market for jeans indicates the need to offer a unique style or marketing method that will bring younger buyers to Lewis Jeans. The next area of concern is the quality of the product. Because retailers are returning 15% of sales, it is important to test the quality of the jeans manufactured to see where the weaknesses are. By improving durability, the brand will eventually be known for its wearability in addition to style. One of the most serious problems to be addressed is the high turnover of the workforce. It would appear they might not have the incentive to commit themselves to the company. Because you communicate only with the managers at your different factories, you may be unaware of how your workers see the company. ...
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