Scanning the Environment DB

College
Essay
Miscellaneous
Pages 2 (502 words)
Download 0
Typically observed demographic trends indicate that there is a high proportion of obese adults and children which is leading to many acute and chronic ailments among people. This has led to a high demand for health foods or low fat foods. Also it is observed that with increasing busy schedules of people, there is a tendency to do shopping (including grocery) mostly during weekends or once a month…

Introduction

However, people may typically not want to compromise too much on cost for food items. These socio-economic trends in population has resulted in Aldi's strategy for high quality and low cost food products.
The amount of television and internet advertisements for their respective products from Amazon and Aldi's will be a part of the marketing strategy of these companies. The target customer segments, their demographics and behavioral trends will determine the mode and volume of television and internet advertisements. It can be observed that the people having obesity problems tend to live a sedentary lifestyle with more number of hours in front of televisions or computers. No such observation can be made for target customers for high quality foods. Hence, in case of Amazon the amount of television and internet advertisements will be more as compared to Aldi's.
While both, Amazon and Aldi's may have their advantages and disadvantages, considering their strategies, Amazon seems to be better positioned than Aldi's. The main reason for this being focused on a particular target customer segment i.e. ...
Download paper
Not exactly what you need?

Related papers

Scanning the Environment DB
However, people may typically not want to compromise too much on cost for food items. These socio-economic trends in population has resulted in Aldi's strategy for high quality and low cost food products.…
Heuristics and Bias (DB)
Similarly, the succeeding activities demonstrated the same kind of analysis required to come yup with the most rational-correct-response to the exercise. In the string exercise (Activity #2), this depth of understanding of how reasoning works is once again shown. Looking at the way the Xs and Os were arranged, it became evident that Option 1 makes more sense because it provides an equal chance for…
Contingency Model (DB)
He prefer to monitor the progress of new ideas and innovation personally. He travels a lot to the respective locations to make his presence felt throughout his organization. He manages his time strictly to suit his work style and ranks his performance on the number of man hours utilized. He thus created an ambience where people will compete among themselves for a common purpose, performance. Mr.…
PLANNING (DB)
The next step they have done is to make use of the specific strategy and the organization uses the Porters strategy. The Porter strategy focus on the following; the Broad scope strategy which includes cost leadership strategy and the Differentiation strategy. VEHK focuses on its low cost producer in an industry for a given level of quality and for the development of a product or services that…
Maritime Container Cargo Scanning
To this end, congress introduced legislations that called for the screening of all cargo that is bound for American ports. Customs and Border Protection (hereby referred to as CBP) was mandated to introduce measures that will ensure that any shipment likely to conceal weapons will be screened before been loaded to a ship bound for any American port. Thus, the screening was to be done at the port…
Logistics db
The recent increase in demand of Going Inc planes is evident that, Going Inc has so far differentiated its products to meet their target customers' needs and preferences. Therefore, the main thrust of operational strategy should be on how to reduce production cost and improve company's response to change in market demand.…
Environmental Scanning
Of all efforts, which are aimed at improving processes in an organisation, it is the alignment of the organisation with its environment that is the single most important to an organisation's success. Therefore, in an effort to align an organisation with its environment, it is very important that an organisation carries out environmental scanning and scenario planning. According to (Saxby, Parker,…