StudentShare solutions
Triangle menu

Think Globl ct Locl Discuss th implictions of Thodor Lvitts sttmnt - Essay Example

Nobody downloaded yet

Extract of sample
Think Globl ct Locl Discuss th implictions of Thodor Lvitts sttmnt

Onc compny introducs its products or srvics on th scond country-mrkt, it will unvoidbly b pron to impos its prvious xprinc, spcilly if th compny oprtion in th grt numbr of ntionl mrkts. Mrkting strtgy dcisions in such cs cn b bsd ginst th xtr-mrkt critri. For instnc, pric lvls r st up in ordr to limint th diffrnc mong mrkts nd to sustin pric corridor, comprd to th sitution whr you just purly rflct locl mrkt conditions. Subsidizing of pric lvls by multintionl is lso common prctic nd is usd for strtgic rsons. Strtgy of th compny tht is xpnding brod dpnds on mny fctors, in som cs it is just pursu of lrning nd somtims it is high profitbility trgt tht r st up upfront.
nothr componnt of th mrkting mix tht is diffrnt nd should b tilord to th spcific mrkt is distribution chnnl infrstructur, which should b lso rsponsibl for mrkting strtgy. Th distribution ntwork hs lso to contribut lot to strtgy for growth, nd s rsult it is judgd on orgniztionl critri such s fsibility, lvl of risk, supportbility, nd control issus. Mnwhil, distribution mngmnt in domstic mrkts is mostly proccupid by th rliztion of lrdy xisting mrkting strtgis nd is minly judgd ginst fficincy or cost-minimiztion critri.
Thodor Lv
Thodor Lvitt's is fmous for nlyzing nd rconciling dilmms tht compny will ncountr onc gon intrntionl. On of his controvrsil rticl Mrkting Myopi stts tht succssful businss should not only know whn to ntr, but lso whn to xit th mrkts is sttd in on's of Lvitts' Mrkting Myopi rticl: "Th rilrods did not stop growing bcus th nd for pssngr nd fright trnsporttion dclind. Tht grw. Th rilrods r in troubl tody not bcus th nd ws filld by othrs (crs, trucks, irplns, vn tlphons), but bcus it ws not filld by th rilrods thmslvs. Thy lt othrs tk customrs wy from thm bcus thy ssumd thmslvs to b in th rilrod businss rthr thn in th trnsporttion businss. Th rson thy dfind thir industry wrong ws bcus thy wr rilrod orintd instd of trnsporttion-orintd; thy wr product-orintd
instd of customr-orintd."
Probbly thr r two ltrntivs tht compny cn dopt whil thinking globlly, "Think globl, ct locl" nd "Think locl, ct globl", th scond ltrntiv sms to b th pur rsult of th globliztion. Thodor Lvitt wrot in his rticl (1983, citd in Hrbig 1998) tht culturl prfrncs will blong to th pst nd th world will bcom mor nd mor th sm. Th nds nd wnts will bcom th sm vrywhr in th world. Lvitt implicitly sttd tht globl cmpigns will ttin long-stnding succss only whn thy will mt th nds of ch nd vry. H suggstd tk into considrtion th similritis nd do not focus too much on th diffrncs of culturs. To confirm his sttmnt Lvitt uss th xmpls of Coc-Col, McDonlds, Ppsi-Col nd Mrlboro. But in fct, thos compnis do not us Lvitts' id of th globl cultur strtgy. Or cours, Lvitt's work undrstimts th diffrnc btwn globliztion nd intrntionliztion, btwn multintionl nd globl corportion. Th dominnc of trditionl plyrs is rflctd through th intrntionliztion, nd th multintionl is focusd on th production of good for locl mrkts. In my opinion, globliztion involvs nw typ of rltionship mong ll compnis nd countris. Th diffrnc btwn rgionl, intrntionl, nd globl mrkts is significnt points tht should b tkn into ccount by ...Show more


Th progrssion of pntrting nd thn dvloping n intrntionl mrkt is chllnging on, bcus vry tim ntring nw country is kin to strt-up in trms of difficultis. nd by difficultis I mn no sls, no infrstructur, littl or somtims lmost non knowldg bout th country nd th wy you conduct businss thr…
Author : jaquelinokeefe
Think Globl ct Locl Discuss th implictions of Thodor Lvitts sttmnt essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Think Globl ct Locl Discuss th implictions of Thodor Lvitts sttmnt"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Discuss the diagnostic value of CT and MR imaging in the diagnosis of hepatocellular
Hepatocellular carcinoma develops in the cell when the cell is mutated in its cell machinery. The mutation at the cellular metabolism level prevents the cell from undergoing apoptosis and thus leads to the higher rate of replication. Chronic hepatitis C causes HCC through cirrhosis and hepatitis B virus genome enters into the cells and causes infection leading to the non-cirrhotic liver HCC.
12 pages (3000 words) Essay
The Use of CT, MRI and PET Scan Imaging in Visualizing the Early and Late Stage of Prostate Cancer. Discuss how the image findings may influence the radiotherapy planning process
Programme Radiotherapy and Oncology – RT02 Assignment Title: The Use of CT, MRI and PET Scan Imaging in Visualizing the Early and Late Stage of Prostate Cancer. Discuss how the image findings may influence the radiotherapy planning process. Candidate Number: Word Count: 2,010 Early diagnosis is important to ensure that the patient will receive proper medication and treatment to improve their overall quality of life (i.e.
6 pages (1500 words) Essay
Discuss the Explain the view that the dependence of developing economies on agriculture condemns them to remaining among the worlds poorest nations, Discuss th
The high fluctuations in global prices of agricultural products has led to the current state of these countries, most developing countries produce similar goods for export and this leads to an oversupply leading to low prices. The countries become price takers other than price makers in the global market due to the high supply levels.
5 pages (1250 words) Essay
Th Loprd
Th uthor did t th g of 60, soon ftr finishing Th Loprd, so h did not vn hv chnc to s it is publishd nd did not tst th flvor of fm. Th Loprd ws prt of post-wr trnd mong Itlin intllctuls to scrutiniz, if not chllng, th vry principl of Itlin politicl unifiction, stting th stg for Itly's nw fdrlism, vry concrt rlity tody.
2 pages (500 words) Essay
Fr Trd or Fir Trd Wht's th diffrnc Issus surrounding th WTO r mny nd complx
CFT is comprhnsiv nd rciprocl trd grmnt, which distinguishs it from th CBI uniltrl prfrntil rrngmnt btwn th Unitd Stts nd ths countris. It dfins dtild ruls tht would govrn mrkt ccss of goods, s wll s srvics trd, govrnmnt procurmnt, intllctul proprty, nd invstmnt.
4 pages (1000 words) Essay
Routine CT scanning protocols
These strategies include lowering tube voltage (kVp), tube current-time product (mAs), pitch, individualization of scanning parameters by using automatic exposure
13 pages (3250 words) Essay
CT scanner justification
Other than the enormous cost of sedation to the children, the current scanners, may expose the children patients to unnecessary radiation which has long term consequences. The machines also consume a vast deal of energy leading to high operation costs.
2 pages (500 words) Essay
Importance of communication in CT scan unit
tion is that not only the patients, but also their families, physicians and other medical professionals will probably experience anxiety before, during and after the CT procedure. This means that initiatives and efforts to support and promote effective communication methods
4 pages (1000 words) Essay
Discuss how you think we should approach globalization
This paper presents a discussion of how we should approach globalization and whether corporations should take the lead in attempting to combat the negative effects of globalization, such
4 pages (1000 words) Essay
Different Generations of X-ray CT
The X-ray tube would rotate as the patient is moved around the scan field. The x-ray tubes had the highest power than prior generations.
1 pages (250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us