According to the sex and power report submitted by the UK Equality and Human rights commission in 2008, women hold only 11 positions in the FTSE directorships. The study revealed that even though anti discrimination legislations have been constituted to help women and it had been implemented long ago, still the position of the women has undergone only little improvement as they are not represented in many of the occupations especially in senior positions (Broughton and Miller, 2009). Very recently BBC news has reported that women discrimination is wide spread in Europe (Viewpoint: A fair deal for women, 2009). It was also revealed that the chances of a woman to get a job in Europe is only 47% because of discrimination against women (Discrimination in the European Union, 2009)
Business world is the area where women discrimination is prevalent even today (Peiss,1998). This could be understood from the fact that only a very few number of women are running their own business. When it comes to the senior management only very few women are there in the scenario. This is true through out the world irrespective of the level of development. In USA and in most of the countries in Europe although there are many organizations that draw attention at a global level, only very few have a female in the board level position (Brougton and miller, 2009). Many reasons are attributed to this like women are reluctant to take up such positions, people at the senior management level as well as public have negative opinion on women coming to such high positions, etc. But there might be several reasons behind these main reasons. So there is a great need to understand the full range of reasons, which discourage women to take up promotions to the board level positions to find out solutions to this problem. In fact one of the key objectives of executive coaching is to encourage women to take up these positions. The reasons why they are not preferred by their employers when it comes to the senior management positions also has to be clearly understood so as to take appropriate measures to encourage these employers to give opportunities for women at least to prove themselves. For this, such studies are highly essential to develop strategies that could help women to achieve progress in their career. So the present study is intended to find reasons for less representation of females in the business world of Europe especially at the senior positions.
Review of literature
5.1. Effect of discrimination in Child hood
According to Wolfe (2009) stereotyping from the childhood onwards results in women becoming less confident to enter into the business world. From the childhood