The large initial capital investment will allow Mera.Net to provide its customers with a full featured Internet cafe. A unique, upscale, and innovative environment is required to provide the customers with an atmosphere that will spawn socialization.
Mera.Net, soon to be located near at Sacred Heart College on 10th of March, will offer the community easy and affordable access to the Internet. Mera.Net will provide full access to email, WWW, FTP, Usenet and other Internet applications.
Mera.Net will appeal to individuals of all ages and backgrounds. The instructional Internet classes, and the helpful staff that MeraNet provides, will appeal to the audience that does not associate themselves with the computer age. This educational aspect will attract younger and elderly members of the community who are rapidly gaining interest in the unique resources that online communications have to offer.
Mera.Net's customers can be divided into two groups. The first group is familiar with the Internet and desires a progressive and inviting atmosphere where they can get out of their offices or bedrooms. The second group is not familiar with the Internet, yet, and is just waiting for the right opportunity to enter the online community. Mera.Net's target market falls anywhere between the ages of 18 and 50. This extremely wide range of ages is due to the fact that the Internet appeal to a variety of people. In addition to these two broad categories, Mera.Net's target market can be divided into more specific market segments. The majority of these individuals are students and business people.
IV. Required Capital
4.1 Start-up Summary
Mera.Net's start-up costs of P200,000 that will cover for site renovation and modification and the communications equipment necessary to get its customers online.
The communications equipment necessary to provide Mera.Net's customers with a high-speed connection to the Internet and the services it has to offer make up a large portion of the start-up costs. These costs will include the computer terminals and all costs associated with their set-up. Costs will also be designated for the purchase of two laser printers and a scanner.
V. Equipments and Facilities
List of Startup Equipments and facilities. Cost at least P200,000 of capital.
10 computer set P150 000