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Models of Communication. Communication in Organisation - Essay Example

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Models of Communication. Communication in Organisation

It is clear enough in conventional usage, but obscure when we seek to determine the limits of its application. To illustrate, if someone talks to another and common understanding results (indicated by mutually satisfactory action), we have no qualms about saying that communication has occurred. If, however, misunderstanding results (indicated by mutually unsatisfactory action), we are uncertain whether we should say that there has been poor, or no, communication. (David, Kenneth,1970:15).
Definitions of "communication" fall into two broad categories. In one category are those definitions which limit the process of communication to those stimulus-response situations in which one deliberately transmits stimuli to evoke response. In the other category are those definitions that include within the area of communication stimulus-response situations in which there need not be any intention of evoking response in the transmission of the stimuli. The second category obviously overlaps the first. (David, Kenneth,1970:16)
Mathematical Model of Communication: Claude Shannon and Warren Weaver published a model; the model uses boxes and arrows to represent the communication process. However, the model is little bit complex.
Box-and-arrow models of communication: This model breaks the communication strea...
However, the model is little bit complex.

Box-and-arrow models of communication: This model breaks the communication stream into components i.e. sender, message, and receiver and the direction of influence. In the diagram below arrows go from left to right, that is, from a sender to a receiver, the idea is that it is the sender who, through messages or speeches, brings about communication influences on the receiver.

Group Communication Model: This model emphasizes on communication within an organisation i.e. the flow of messages between two individuals or within a group of people. The figure below describes the layout of the model where each circle is a person.

(Models of Communication,2006)
Post office model of Communication: The usually unarticulated theory of communication in Western culture focused on an alleged "transfer" of meaning from one mind to another by means of some medium. Communication is erroneously thought to be accomplished by wrapping an idea in words and sending it off to the other person, who unwraps the words and discovers the idea. (Barnett,1989:19)
Schemata Model of Intercultural Communication: Generally communication requires the transmission of information from sender to receiver. Commonly, person A encodes an idea and sends it to person B who decodes it. The codes are culturally based, as is the semantic content (the meanings in each communicator's mind). When communicators come from different cultures, person A may take person B's culture into account, and encode with certain characteristics of B's codes and meanings in mind. Similarly, when decoding the message communicator B may take into account certain characteristics of person A's communication codes and semantic categories. What communicator A ...Show more


Human beings have always communicated, and have always known that they were communicating. The realm of communications has undergone a series of revolutions already more than a century old, the end of which is yet beyond our vision or prevision. The revolution is due to successive waves of technological innovations each of which alters the capacity for society to inform, amuse, and persuade itself…
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Models of Communication. Communication in Organisation essay example
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