No other information on the Volvo was likely to find such an available spot in his memory. His position was further reinforced by the representative heuristic (The Fallacy Files 2007). Every Volvo he had known had been a piece of junk. Though the fact that he had seen only one Volvo in his lifetime rendered it statistically meaningless, to him it was 100 percent of them.
In making the decision on whether to buy a Volvo or Saab, I would rely on expert testimony. The experts at Consumer Reports would certainly qualify as informed and unbiased experts. I would also rely on the feedback from existing Volvo owners. To convince my supervisor, I would use an appeal to authority argument and persuade the supervisor that these were indeed experts (Nolt et al. 1998 p.199). I would also demonstrate how many Volvo owners are very happy with the car. Though this may be the fallacy of appealing to popularity, my supervisor has shown he is vulnerable to false logic (Nolt et al. 1998 p.201). I would have no ethical problem with this as I am convinced that the Volvo is superior by my own sound reasoning.
By acknowledging that the candidate for the Marketing Managers position was well qualified, it puts forth the belief that my co-worker was biased. My co-worker may have had an uneasy feeling about hiring someone who has worked for a competitor for so long.