Costco Wholesale Corporation - Case Study Example

Only on StudentShare

Extract of sample
Costco Wholesale Corporation

Though less readily measurable, it is apparently accompanied by a shrinking of activities for the few remaining general merchandising wholesalers and a loss of sales for small stores carrying women's and children's apparel, particularly in low and medium-quality lines. Costco is a closed-door store which allows only "members" access to the store through membership eligibility as defined by rather broad classifications of government employees, teachers, union members, or employees of government contractors (see Appendix 4). The chain carries a wide range of soft goods and apparel, but also gives major attention to furniture, appliances, food, and automotive supplies. Several of the closed door operations have recently opened their doors to the general public. ...
Download paper

Summary

Costco is a leading wholesale retailer in the world with revenue about $64.4 billion. Costco follows a low price sales model. This model differs from other retailers because the company proposes high volumes of its products for Costco members only. "Costco was also the world's largest seller of fine wines ($385 million out of total 2006 fine wine sales of $805 million).4 tires, housewares, luggage, appliances, clothing, and detergent-were designed to be of equal or better quality than national brands" (Thompson p 2008, p…
Author : annettaernser

Related Essays

The wholesale clothing Industry in the US
7 pages (1757 words) Essay
Sharp Corporation
8 pages (2008 words) Essay
Sony Corporation
4 pages (1004 words) Case Study
Management Issues and Policies
7 pages (1757 words) Case Study
Human Resource Management (COSTCO)
5 pages (1255 words) Research Paper
costco
2 pages (502 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!