Costco Wholesale Corporation - Case Study Example

Only on StudentShare

Extract of sample
Costco Wholesale Corporation

Though less readily measurable, it is apparently accompanied by a shrinking of activities for the few remaining general merchandising wholesalers and a loss of sales for small stores carrying women's and children's apparel, particularly in low and medium-quality lines. Costco is a closed-door store which allows only "members" access to the store through membership eligibility as defined by rather broad classifications of government employees, teachers, union members, or employees of government contractors (see Appendix 4). The chain carries a wide range of soft goods and apparel, but also gives major attention to furniture, appliances, food, and automotive supplies. Several of the closed door operations have recently opened their doors to the general public. ...Show more

Summary

Costco is a leading wholesale retailer in the world with revenue about $64.4 billion. Costco follows a low price sales model. This model differs from other retailers because the company proposes high volumes of its products for Costco members only. "Costco was also the world's largest seller of fine wines ($385 million out of total 2006 fine wine sales of $805 million).4 tires, housewares, luggage, appliances, clothing, and detergent-were designed to be of equal or better quality than national brands" (Thompson p 2008, p…
Author : annettaernser
Costco Wholesale Corporation essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Costco Wholesale Corporation"
with a personal 20% discount.
Grab the best paper

Related Essays

Costco
The enterprise is capable of functioning at limited gross margins and proffering least prices as compared to the traditional proprietors. The Costco has maneuvers all these through distinct fast inventory turnover, greater quantity purchases and self service abilities without frills that incorporates producing larger quantities and attractive product brands and names to the customers (Thompson, 2008).
4 pages (1000 words) Case Study
The necessary analysis to decide whether to invest in Target
The study provides the details financial analysis of the company. In the case study the financial and operational evaluation of the company in questions has been undertaken. For the purpose of operational capability of the company, its corporate strategy has been analyzed in addition to the competitive environment and other risks to which it is being exposed.
10 pages (2500 words) Case Study
Coscto Wholesale Corporation
Costco targets at local communities and requires membership for all customers. Costco's customers desire product variations, and their consumption behavior decries the postulates of perfect competition. Brands, styles, colors, and labels have become significant.
8 pages (2000 words) Case Study
Marketing Communication Strategies of UK Supermarkets
Though the well-known marketing mix of the 4Ps (product, price, place, promotion) is a proverbial principle in doing business, it is product-led. The 4Cs model (customer, cost, convenience, communication) has better customer focus. As it is, communication is the final component of the 4Cs model, wherein the customer comes first rather than the product.
12 pages (3000 words) Case Study
Management Issues and Policies
Costco Wholesale Corporation is one of the organizations currently dominating the news on array of issues. Costco is in fact the major membership stockroom guild chain in the entire United States of America. Indeed as of 2009 in July[update] it is the third known chief dealer in the United States.
7 pages (1750 words) Case Study
Kao Corporation
prefer the use of diapers due to their ease of use and time saving nature, in Japan these same characteristics of the diapers are frowned upon, especially by the older generation of women who are actively involved in the care and
3 pages (750 words) Case Study
Nucor Corporation
This article will discuss the current trends in the steel industry and how they have impacted Nucor’s strategy. It will also discuss the organizational structure and
3 pages (750 words) Case Study
Costco warehouse corp in 2012
However, since its inception Costco has been experiencing increasing profits thanks to its good management strategies. The good business strategies helped the company to grow from zero to $3 billion sales within a period of less than 3 years (Costco US). It is
6 pages (1500 words) Case Study
Costco case study analysis
194). For years, Costco Company has been faced with a problem of capping its markup on brand name at fourteen percent. The markups most of the time was a maximum of fifteen percent while those of other companies
1 pages (250 words) Case Study
1st Warren Buffet and 2nd Hershey Foods
His investment philosophy has been majorly based on business value. Over years, Buffet has changed his philosophy on investment based on change in times. Currently, he has been practicing value investing. The investor buys stocks or shares
4 pages (1000 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT