StudentShare solutions
Triangle menu

Golden Palace Hotel - Case Study Example

Not dowloaded yet

Extract of sample
Golden Palace Hotel

2. Human resources management. Golden Palace Hotel is understaffed during high seasons and some departments / areas (reception in particular) require full-time as well as well-trained and experienced staff.
In present circumstances, Mr. Jones and Mr. De Souza are particularly interested in external business factors (more likely to impact Golden Hotel Palace directly) assessment of which authors' findings and recommendations are based.
Given clients' particular request of an assessment of external business environment's implications for Golden Palace Hotel, current report mainly scans Golden Palace's market positioning considering political, social and cultural givens.
Given Golden Palace Hotel's location on Fulham Road - a 3-minute walk from South Kensington underground station, a major asset in terms of accessibility (Department for transport 2009) - Golden Palace Hotel enjoys a strategic market location, one well situated close to London's most promising business and shopping hubs. This is particularly convenient for hotel's customers, typically business men and women, whose busy schedules limit mobility options. Additionally, Fulham Road's serene culture (Streetsensation n.d.) makes Golden Palace Hotel especially well suited for a businessperson's hectic schedule during evenings and particularly for attractions and entertainments in surrounding area (e.g. Kensington Gardens, Hyde Park, Kensington museums, Harrods and Harvey Nichols).
Golden Palace Hotel's plan of facility expansion and additional amnesties for current and potential customers is both a sound and forward-looking business strategy. Given unprecedented falling property prices (Stevenson 2009) as a result of current economic and financial global crisis, Golden Palace Hotel has a major opportunity in investing in asset values. Further, planned gyms and swimming pools cater particularly to a growing influx of young Chinese and American visitors. The antique and collectible allure of Fulham Road is, moreover, a viable future opportunity for market segment expansion into one, basically young American and Chinese visitors, who both seek 'safe areas' for stay and 'valuable gifts' to take back home.
Considering investment in hotel's IT infrastructure and online business strategy, Golden Palace Hotel lags a long way behind given current practices in hospitality business world over (AllBuisness 2001), let ...Show more

Summary

Commissioned by business partners Mr. Raphael Jones and Mr. Peter De Souza, report's authors have been sought in order to assess market opportunities as well as liabilities for partners' business Golden Palace Hotel given current situation.
Founded two years ago, Golden Palace Hotel is located on Fulham Road…
Author : lolitahilll
Golden Palace Hotel essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Golden Palace Hotel"
with a personal 20% discount.
Grab the best paper

Related Essays

Customer Relationship Management (CRM) in the Hotel Industry

This research will begin with the statement that the hotel industry all over the world has evolved since the 1990s until now in terms of consumers and marketplace. However, the importance of customer relationship management (CRM) remains there for the hotel industry despite the changes. Managers of hotels and restaurants are focusing on proper CRM, as it is the key to customer retention.

6 pages (1500 words) Case Study
Ritz carlton hotel company case study
for instance, a local and a small retail shop would not require long time to train employees compared to an international hotel serving people from different diversities. Advantages of extending the seven days training for the Ritz Carlton hotel company In the 1990, Patrick Mene, the then chief quality office was mandated to integrate and prioritize on the values and concepts that ensure total quality of the hotel.
3 pages (750 words) Case Study
Holiday Inn Hotel, UK
The integration of the global markets into a single village brings about new sets of opportunities for industries. Among those highly affected by globalization are the hospitality industries. Experts have anticipated and reported the upbeat performance of these sectors. BTI UK revealed that “the global hotel industry is enjoying a growth phase.
7 pages (1750 words) Case Study
Hotel accounting system
Generally Accepted Accounting Principles (GAAP)." Those standards were and are controlled in the Uniform System of Accounts for the Lodging Industry (USALI), which is published by the American Hotel and Motel Association.
4 pages (1000 words) Case Study
Hilton Hotel Corporation
(Maxwell et al, 2004: p. 168). It should be noted that none of the hotels is operated as a franchise implying that all the hotels are either owned or managed by Hilton. (Maxwell et al, 2004: p. 168). The group purchased Sakis plc in 1999 for a consideration of 1.4 billion.
9 pages (2250 words) Case Study
Motivation Bhutanese Employees in the Hotel Industry
It takes a considerable amount of time to train an individual to attain better standards for any specific duty.
4 pages (1000 words) Case Study
Marketing and Communication Plan for Hilton Hotel
However, retaining existing customers is accepted as the modern strategy of business marketing as it involves less costs and efforts unlike creating new ones. Customer Relationship Management (CRM) has emerged as a tool to reinforce the role of customers in the success of a business.
7 pages (1750 words) Case Study
Hotel Marketing

The author states that at the break of the worldwide financial crisis, handling the situations related to the hotel business and tourism became much harder to take into consideration among businesses included within the said industry. Among the most affected factions of this industry is that of the flourishing number of hotels around the world.

10 pages (2500 words) Case Study
The Kimpton Hotel and Restaurant Group
In order to increase its sales and obtain a competitive position, the Kimpton Hotel has introduced new services for a wide customer audience and expend nationally. According to company's report, in 18 years the company has grown into a $250 million hotel company.
3 pages (750 words) Case Study
Hotel paris case
According to the study, it has been pointed out that Hotel Paris train employees for 10 hours and below which, is far much behind the required set standard of 40 hours for every
3 pages (750 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation