Strategic Management - Research Paper Example

Only on StudentShare

Extract of sample
Strategic Management

Stable political situation in America and economic relations with Europe supported development and growth of international operations. Government policies and employment law have a positive impact on company's performance, its market position and organizational structure. Economic factors included stable economic development of the region, low interest rates and low inflation rates; regional and international cooperation, high record of airline industry growth. Social/demographic included lifestyle changes (involve aging of population), and increasing number of travelers. Technological forces generate problem-solving inventions. Airline target was on average as dependent on reliable information technology as any other businesses. Improvements in cargo ships and handling equipment, increasing containerization, applications of IT to scheduling and controlling shipments and to customs procedures, new plains, and a host of other technological advances and innovations have reduced the costs of services and information. On the other hand, airline technology cost is one of the highest among other industries (Rinehart, 2005; Meyer 2003).
After 9/11 Delta Airlines experienced profit loss and lost it market share. ...
Download paper


Delta Airlines is the main American carrier that operates both domestically and internationally. Since the terrorist attacks of 9/11, airline industry was one of the profitable industries in the world marked by rapid technological and marketing changes, and competitive environment…
Author : maya77

Related Essays

Strategic Marketing Research Paper
The analysis of the competitive environment of Skoda shows that, there is a very high threat of new entrants. The major competitors in the Super mini segment in the UK car industry in recent times are Corsa, Fiesta, Clio, 206 and Punto. Among the main competitors the inter-firm rivalry is very high. High competition gives rise to stiff rivalry. In this situation if we analyze the strengths of Skoda cars, we can know that the company has a very strong brand image. The brand image is created through its strong reliability and quality and good performance statistics. The strong brand image has...
8 pages (2008 words) Research Paper
Strategic Marketing College Research Paper
This paper aims to examine and analyze customer orientation perspective of strategic marketing, with a specific focus on customer orientation, consumer behavior and relationship marketing....
7 pages (1757 words) Research Paper
stategic management (strategic thinking)
The notion of strategy holds its roots in military usage. According to Nickols, "In business, as in the military, strategy bridges the gap between policy and tactics. Together, strategy and tactics bridge the gap between ends and means" (2000, p. 1). Over the years, the definition of the word strategy has been interpreted in a variety of different ways by researchers and scholars....
3 pages (753 words) Essay
Strategic Management Paper
The strengths that are associated with the New York Times are based on the concept of diversity that has been incorporated into the main part of the platform. The main creation of news is one that is based on providing diversity at three levels, including the local, national and international realms. More important, the New York Times has expanded into a new market that is able to incorporate several concepts and applications that are a part of the main strengths. The main platform has developed into a news arena that is able to focus on several target markets while providing general news that...
3 pages (753 words) Essay
Strategic Management
as the course of action that consists of specifications of the resources needed to attain a specific advantage is very essential for a business development (Hanna and Middleton, 2008:18). This paper will seek to describe strategic management by critically analyzing strategic and non-strategic decisions and the difference between business level, functional, and corporate level strategy with reference to the Four Seasons Hotels and Resorts International. It will also evaluate the role of risk and uncertainty in strategic decision-making, critically assess the need for change, and develop...
12 pages (3012 words) Essay
strategic management
This is because Saudi Arabia encompasses the geographical scope of the area that was inhabited by the Prophet of Islam and the various activities he was involved in, during his life and the founding of Islam....
6 pages (1506 words) Research Proposal
Got a tricky question? Receive an answer from students like you! Try us!