Strategic Management Research Paper

College
Research Paper
Miscellaneous
Pages 8 (2008 words)
Download 0
Delta Airlines is the main American carrier that operates both domestically and internationally. Since the terrorist attacks of 9/11, airline industry was one of the profitable industries in the world marked by rapid technological and marketing changes, and competitive environment…

Introduction

Stable political situation in America and economic relations with Europe supported development and growth of international operations. Government policies and employment law have a positive impact on company's performance, its market position and organizational structure. Economic factors included stable economic development of the region, low interest rates and low inflation rates; regional and international cooperation, high record of airline industry growth. Social/demographic included lifestyle changes (involve aging of population), and increasing number of travelers. Technological forces generate problem-solving inventions. Airline target was on average as dependent on reliable information technology as any other businesses. Improvements in cargo ships and handling equipment, increasing containerization, applications of IT to scheduling and controlling shipments and to customs procedures, new plains, and a host of other technological advances and innovations have reduced the costs of services and information. On the other hand, airline technology cost is one of the highest among other industries (Rinehart, 2005; Meyer 2003).
After 9/11 Delta Airlines experienced profit loss and lost it market share. ...
Download paper
Not exactly what you need?

Related papers

Strategic Management Research Paper
Stable political situation in America and economic relations with Europe supported development and growth of international operations. Government policies and employment law have a positive impact on company's performance, its market position and organizational structure. Economic factors included stable economic development of the region, low interest rates and low inflation rates; regional and…
Information Systems for Management- Research Conference Paper
Although there will be a good deal of positive emphasis on CRM's there will also include the other view point concerning the challenging areas that need improvements such as: project management, data conversion, customer relationships within the business, and the integrity of the CRM as a whole process.…
Strategic Marketing Research Paper
The analysis of the competitive environment of Skoda shows that, there is a very high threat of new entrants. The major competitors in the Super mini segment in the UK car industry in recent times are Corsa, Fiesta, Clio, 206 and Punto. Among the main competitors the inter-firm rivalry is very high. High competition gives rise to stiff rivalry. In this situation if we analyze the strengths of…
Strategic Marketing College Research Paper
This paper aims to examine and analyze customer orientation perspective of strategic marketing, with a specific focus on customer orientation, consumer behavior and relationship marketing.…
Strategic management
objectives. …
Strategic Management and Strategic Planning
The aim of the paper is to analyze and evaluate how the Gillette Company responded to just such a set of circumstances and introduce change management into practice.…
stategic management (strategic thinking)
The notion of strategy holds its roots in military usage. According to Nickols, "In business, as in the military, strategy bridges the gap between policy and tactics. Together, strategy and tactics bridge the gap between ends and means" (2000, p. 1). Over the years, the definition of the word strategy has been interpreted in a variety of different ways by researchers and scholars.…