Environmental Factors - Case Study Example

Only on StudentShare

Extract of sample
Environmental Factors

Cultural, political, economic, technological, and competitive environments differ from nation to nation. Marketing on a global scale requires that Sam' Club representatives make adjustments to existing marketing plans to meet local conditions; understanding the nuances of these environmental factors will prove advantageous. Market research, such as that done by Wal-Mart Sotres, Inc., plays a very large role in addressing these factors and understanding the adjustments that must be made to effectively market on an international level.
Social and cultural environmental factors focus on the interactions of groups of people within a nation: characteristics, growth projections, numbers, and interactive behaviors (Bearden, et al., 2003). The economic environmental factor refers to the buying power of potential consumers. Understanding how strong or weak the consumer economy is in a new country will ensure Sam's Club's ability to meet and exceed the customers' expectations and needs. Marketing practices and several ethical concerns can be discovered by researching a nations political system. For example, labor laws vary from one nation to another; advertising laws may be different and various regulations in different nations can affect marketing practices and, occasionally, marketing effectiveness (Bearden et al., 2003). ...Show more

Summary

Sam's Club is a membership retail club that allows members to buy from a complete line of jewelry, collectibles, electronics, apparel, flowers, organic foods, groceries, meats, and more. Since its first store opened in 1983, Sam's Club has grown to serve more than 47 million members in the United States with its more than 580 locations across the country (Sam's Club, 2007)…
Author : nils05
Environmental Factors essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Environmental Factors"
with a personal 20% discount.
Grab the best paper

Related Essays

Environmental Factors affecting Infant development
It is important for infants to survive in healthy and safe environments. The infant’s development is directly related with various genetic and environmental factors. If the conditions are not optimal then hereditary diseases, exposure to negative environmental factors and lack of proper nurturing can create tremendous disadvantage in an infant’s development.
3 pages (750 words) Case Study
Environmental Studies Class Journal
Energy production is responsible for 35% of US CO2 emissions and 33% of NOX emissions and other atmospheric issues that have big impacts on the environment as a whole. Yet electricity is still needed for a lot of the things we do even if we learn much better ways to conserve energy.
6 pages (1500 words) Case Study
Novartis Environmental Analysis
With the rise in globalization and the forces of technology, many companies have concentrated their research and development within their local operation and decentralized their international operations (Novartis AG 152).
4 pages (1000 words) Case Study
Environmental and Planning Law
16 pages (4000 words) Case Study
Environmental Problems and Solutions
This energy, which is in the form of heat, has been absorbed by the earth, which in turn radiates energy back into space. Certain atmospheric gases commonly known as greenhouse gases, such as carbon dioxide (CO2), methane (CH4), nitrous oxide (N2O), hydro fluorocarbons (HFCs), per fluorocarbons (PFCs) and sulphur hexafluoride (SF6) trap this energy1.
4 pages (1000 words) Case Study
Environmental agency
The continuous and unchecked growth of populations has given additional pressures to these already dwindling resources. Limited resources are constantly in increasing demand as global populations get out of hand. Limited resources are further exploited by poor yet large populations for temporary economic gains.
40 pages (10000 words) Case Study
Environmental Analysis of Disney
The customers are one of the main stakeholders in any organization, and providing value to the customers certainly should be a guiding principle in any organization's work with its competencies. Remote environment consists of social, technological, political, economic, and ecological factors which influence the organization.
3 pages (750 words) Case Study
Premium Travel
Energy prices are always a major concern for the travel industry, especially that of petroleum. Nearly all modern modes of transportation are reliant upon petroleum products in some form. Thus, as energy prices increase, the cost of travel increases. The result may be that the cost of travel exceeds the demand for travel, and people will travel less.
1 pages (250 words) Case Study
Meet the BRICs
They are especially worthy of study of study in a changing world. But an important question that economists must ask themselves is how to compare such diverse cultures and
1 pages (250 words) Case Study
The growth of McDonald's company in the European market
he Strengths, Weaknesses, Opportunities, and Technological (SWOT) analyses, McDonald’s has focused on re-evaluation to tackle the PESTLE aspects that could be a hindrance if not properly addressed. Competition has been extensive with the company finding it difficult to attain
2 pages (500 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT