StudentShare solutions
Triangle menu

Thorntons plc - Essay Example

Not dowloaded yet

Extract of sample
Thorntons plc

The stores offer premium and hand-crafted boxed chocolates, hampers, gift boxes, corporate gifts, and seasonal candies. Some of the Thornton shops double as cafes where patrons can get coffee, pastries, and sandwiches. The company sells sweets through its catalog and via its Web site, as well as through retailers. In addition, the company operates coffee shops under the name Caf Thorntons.
Thorntons, a UK chain of chocolatiers, has implemented G.O.L.D., a suite of retail management software from Aldata, a leading provider of software solutions for the global retail industry, to support its business growth and forward strategy.
In 1911, Joseph William Thornton opened the first Thorntons shop in Sheffield, England. Nearly 100 years later Thorntons plc now has an annual turnover of more than 160million, over 350 own shops and over 200 Franchises. The product ranges now include Ice Cream, Cakes, Biscuits, Chilled Chocolates as well as the more traditional Fudge, Toffee and Chocolates.
Historically a manufacturer, Thorntons had built up its business based around production rather retailing. Stores were a later development, during the eighties, and existing systems were developed rather than revamped.
Jim McLauchlan, Thorntons Program Manager, explains, "Our ordering ...
A selection of Thorntons stores also includes an in-store Caf.
The company produces Thorntons-branded products for many retailers including Tesco, and also makes selected own-brand products for Marks & Spencer and Boots.
Historically a manufacturer, Thorntons had built up its business based around production rather retailing. Stores were a later development, during the eighties, and existing systems were developed rather than revamped.
Thorntons' existing IT infrastructure had therefore been built up over many years and comprised a variety of systems with limited integration between them.
Jim McLauchlan, Thorntons Program Manager, explains, "Our ordering system was over 20 years old and had been heavily customized over this time without full supporting documentation, so it became almost impossible to make further modifications. In addition to this, we had a number of unsupported platforms that gave unwanted risk. The third factor was that these systems no longer supported our future strategy.
Replenishment was handled manually and was based not on store demand- more on the 'knowledge' of the store manager. Orders were actually phoned through from the stores to a Thorntons telesales team.
As a result, Thorntons was unable to react quickly enough, to adjust production to match demand in the stores. For a business that is effectively a fashion retailer, needing to monitor, match and predict trends, the systems gap required urgent attention.
Solution
Thorntons did not hurry to make a decision, because most vendors it considered did not have systems specifically for a business that was retail, franchise, commercial and manufacturing. The company is currently vertically integrated and has developed different systems to cope with the ...Show more

Summary

Thorntons is a British chocolate company established by Joseph William Thornton in 1911. Thorntons today is a 180m turnover company with nearly 400 shops and cafes and around 200 franchises together with internet, mail order and commercial services
Thorntons operates in four customer-market segments: gifts; personal treat; family-share; and, children, each with different customer needs…
Author : harberblaise
Thorntons plc essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Thorntons plc"
with a personal 20% discount.
Grab the best paper

Related Essays

Hull City Marketing Strategy
The chocolates are known for their high quality standard of ingredients with natural taste that increase buying power. It has position its brand as elegant, classic, highly valuable, and trusted with exceptional potential to meet consumer’s needs. These attributes ideally communicate a longing spirit of Christmas to people living in the Kingston upon the Hill.
12 pages (3000 words) Essay
Thornton's Strategic Choices
IONS 15 Product Development 15 Suitability 15 Feasibility 16 Acceptability 16 Market Development 16 Suitability 17 Feasibility 17 Acceptability 17 Market Penetration 18 Suitability 18 Feasibility 19 Acceptability 19 Diversification 19 Suitability 19 Acceptability 19 Feasibility 20 Recommendations 20 References 21 PART A - STRATEGIC POSITION OF THORNTONS Introduction to the Organisation Joseph Thornton, a commercial traveler selling confectionary, tired of his excessive travelling, decided to settle down by opening a shop in UK in the year 1911.
18 pages (4500 words) Essay
Thorntons PLC Essay
This repositioning will resolve the sales related issues the company is currently facing. In this paper micro-environment and macro-environment will be scanned in order to understand the chocolate industry and problems Thorntons is facing. A SWOT analysis will also help in understanding of the issues the company is facing.
8 pages (2000 words) Essay
Investing in Equities Case of Morrison Supermarkets Plc
The following is an analysis of investment within Morrison Supermarket Plc. The investment involves ?10,000 in shares between 2008 November and 2012 December. Morrison Supermarket Plc is a retail chain business enterprise that details in the distribution and marketing of food products.
3 pages (750 words) Essay
Case Study on Thorntons plc
Success led him to start making his own sweets to sell, and in 1913, another shop was opened. After Joseph passed away in 1919, his sons took over and formed J.W. Thornton Ltd in 1921, which by then already consisted of four sweet shops and a fruit shop.
18 pages (4500 words) Essay
The strategic position of Thorntons PLC in 2003
It should be noted that the efficiency of the company's strategy is largely linked to the internal performance of Thorntons Plc, that is, its different activities and resources. Thus, in order to gain an accurate and adequate view of the strategic position of Thorntons Plc, this section will look at internal performance of the business organization by employing various strategic management tools and techniques.
16 pages (4000 words) Essay
Thorntons plc
Their marketing mix reflected these different needs. Regarding the children segment, they created different themes like Dinosaurs, Fossils and Dalmatians spots. Not
12 pages (3000 words) Essay
Thornton's plc
The study has shown details of these questions and has answered the issues using the benchmark information provided by analysts in the trade. Benchmark information guides investors in looking at the
12 pages (3000 words) Essay
Thorntons Strategic Choices (Individual Written Report)
His two sons, Norman and Stanley, joined their father and started conduct many of functions, such as manufacturing, packaging, retailing and others, in-house. During the
18 pages (4500 words) Essay
Pick a company (Thorntons) of your choice answer two question
However, in the recent years, Thornton’s has lost the position that it once had. This is partly because of the changing competitor landscape and greatly because Thorntons failed to innovate. In
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation