They were expecting a vehicle of standard quality. When the first manufactured vehicle came into the market, customers were informed through a massive advertisement through television, newspapers and magazines and it made a great business.
After launch of the 1st manufactured car, the company decided to introduce new models of the car every year by making amendments in form of colors, gears, wheels, design of wheels, head lights, improved quality of the silencer, etc. the company did not feel any need to make a heavy advertisement of these changes but an advertisement in few magazines. The reason behind this policy was the trust of the customers who they have gained through their performance. Moreover there was not so much important changed model of the car that it should be advertised at large scale.
The company is committed to the quality products and quality services. The company emphasizes over the safety of environment and surroundings. The plants of the company have been established according to the modern technology to recycle the waste and prohibition of smoke and chemicals to the environment. The vehicles sold by the company contains slogan of environment safety as well the manuals of the vehicles contain directions for provision from environmental pollution.
The customers of the company are spread all over the world as the company started its services by importing the cars from different regions of the world for different regions. Mainly the customers of the company fall into two categories:
1- The customers buying the imported vehicles.
2- The customers purchasing the company's own vehicles
The customers of 1st category are the older clients who purchasing the vehicles of any kind from the company. They never switch towards the other companies in seek of different vehicles as they order their required vehicles through theior orders. They can be categorized as loyal customers. The company focuses to sustain them as loyal customers are much important for any company. They bring more customers for the company as well they describe their demands and suggest beneficial recommendations for the company.
The second category customers are temporary purchasing vehicles. They are attracted by new models and low prices. But they can switch to other companies as ell for bargain. The company is trying to gain their trust at such level that they also fall in the category of loyal customers.
The company has been facing many challenges in the past. The management has been dealing with these challenges very well. The current challenges faced by the company are:
to provide services in 5 more countries
to manufacture two wheel vehicles for developing regions of the world
to provide their