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Australian Financial Planning Business - Research Paper Example
In comparison with the Web sites of other Australian financial planning companies, AMP offers attractive visuals and easy-to-read fonts. AMP not only lists various headings and subheadings across the screen, they also offer a listing of up-to-date news and features to show a running account of company progress…
Another asset that makes the site easy to access is a "quick find" blank that allows a quick link to the subject of choice. This blank remains at the top of the page so that it is easy to go back and forth quickly between different links and then return to the home page.
Once the site is opened, login is not necessary, and there is no fee required. Four major subjects can be accessed either at the "quick link" blank or on the site itself-"About AMP," "Banking," "Financial Planning," and "Products." Each of these areas offers links to information about the area chosen. In addition, some of these links have additional links. For instance, under "About AMP," the "Our History" link gives a brief statement and offers a timeline link about the company from when it was started in 1849 until it became a public listed company in 2003. The "Financial Planning" section lists a phone number, email address, and a locator in addition to links for advice and help. For customers interested in information on retirement, there is a Frequently Asked Questions link as well as a link to the company's magazine called Connections.
For customers who may want to sign in to the Web site and perhaps commit to choosing a program, there are Logins for BankNet, My Portfolio, AMP eSuper, and My Shareholder. ...