Similarly, in order to be remain profitable in the future also, they need to know the future changes in the consumers' tastes as they imperative for the success of the business as it is the consumer purchases that keep the business up and running and do well for the owners of the company and for all other stakeholders including the company's customers as well. Marketers will have to base their promotional strategy on the basis of consumer's perceptions. If consumers value discounts more than other offers such as free samples than the marketers need to make sure that they get the appropriate promotion technique and hence marketers need to know a lot about the market in order to keep the business on track and up and running. Apart from consumer's perception, the psychology of consumer's must also be kept in mind. If certain ad is considered to be bad according to the culture of the country than such ad should not aired or printed. These are some of the techniques that marketers must keep in mind in order to make successful promotional and marketing techniques to contribute to the success of the business.